Marketers of the Universe: A digital marketing podcast
We’ve all listened to people that speak in novels, not tweets. Well, we’re putting marketing waffle on notice! If you’re tired of long winded navel gazing and blue sky thinking, and just want simple, clear helpful advice on how to improve your marketing and scale your business, the Marketers of the Universe are here to help. We break trending topics down in a way that's as entertaining as it is informative. Over the span of around 30 minutes we’ll have you up-to-date with the big marketing movements, and brimming with ideas to implement at your own company.
This is one marketing secret you won’t be ashamed to share!
Episodes
22 episodes
Quick wins for paid media campaigns and how to maximise B2B event impact
Welcome to another episode of Marketers of the Universe! Join us as we unravel the intricacies of paid media campaigns and explore the impact of B2B events in the world of marketing and advertising. Our podcast features a panel of experts who s...
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Season 1
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Episode 22
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39:41
'Don't spend more, spend smarter', and the interaction of personality types within a team
Welcome back to the Marketers of the Universe podcast, it's great to have you aboard. We kick off with highlights from our latest webinar, "Don't Spend More, Spend Smarter". We discuss strategies to maximise the return on your marketing...
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Season 1
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Episode 21
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35:53
Does B2B social marketing work? Is marketing just an odd jobs department?
Welcome to the Marketers of the Universe podcast, hosted by the delightful Haydn Woods-Williams, digital marketing team lead at Brew Digital. In today's episode, we dive into two hot topics. First, we explore whether B2B social media marketing ...
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Season 1
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Episode 20
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30:40
Google's cookie flip-flop, and the power of personal vs. corporate branding
Firstly, a huge welcome to Haydn Woods-Williams, who makes his triumphant return from paternity leave to lead the Marketers of the Universe. The episode kicks off with a deep dive into Google's latest pivot on cookie deprecation, led by our sen...
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Season 1
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Episode 19
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26:47
The rise and fall of iconic brands, and busting digital marketing myths
Ever wondered why some of the most iconic brands of our time seemingly vanished overnight? Join us on a nostalgic journey as Mark, Freya, and Saufi dissect the spectacular rise and fall of some iconic brands. Freya shares her personal connectio...
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Season 1
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Episode 18
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33:25
The power of good content marketing, and reporting your environmental impact
Welcome, intrepid explorers, to another episode of 'Marketers of the Universe'! This time, the marketers turn their attention to content marketing and greenwashing, and there's plenty to unpack.Social media manager, Debbie Gacutan, kicks...
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Season 1
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Episode 17
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28:59
Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now
Fancy seeing you here, fellow marketeer! You get a gold star for being dedicated enough to read the show notes!For our first episode of July, we’re looking at advertising. To start with, Rich Harper and Mark Bundle explore the state of O...
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Season 1
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Episode 16
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35:20
Unpacking the Google SEO leaks, and effective crisis communication
First up, everyone, stay calm! Haydn's absence is only temporary, and it is for an exceptionally good reason!In this episode of Marketers of the Universe, we are looking at the drama surrounding the Google SEO leak, and, in a bout of ser...
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Season 1
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Episode 15
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30:19
Mastering digital etiquette across generations and Performance Max: Marketer's dream or data dilemma?
Salutations, fellow marketers! We’ve got a cracking episode today that asks two important questions: are Gen Z lazy, and is Performance Max actually rubbish? Haydn is handing over the reins in a trial run for his pending paternity leave, so the...
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Season 1
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Episode 14
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31:58
Mental health awareness week, and accessibility in marketing
This month's podcast is one of firsts; it's the first time Brew Digital's copywriter has hosted a section, and the first time we've had an external guest join us for a chat! It promises to be compelling listening, if we do say so ourselves…...
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Season 1
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Episode 13
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34:28
Google’s March 2024 Core Update, and are things trending up for TikTok?
Welcome to another episode of Marketers of the Universe, where this time we're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform. **
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Season 1
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Episode 12
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29:37
Back to basics: Simplifying your marketing plan and re-emphasising face-to-face networking
This episode we’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has impacted face-to-face interactions, four years on. To kick things off, the team picks apa...
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Season 1
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Episode 11
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31:25
Exploring developer-marketer collaborations, and the Cadbury 200 campaign
What do you achieve when you amalgamate the talents of your marketing team with the technical prowess of your developers? Even greater opportunities for campaign success and delighting your audiences! Danica Walpole, a full-stack developer at B...
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Season 1
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Episode 10
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30:13
Beyond AI: Unravelling top marketing trends and the timeliness vs. quality conundrum
AI is the taboo word of the week as we try very hard to discuss marketing trends that don't involve the current tech craze. This means returning to basics with selecting the right social channels for your message, and understanding your audienc...
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Season 1
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Episode 9
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28:26
February: Strategic approaches to Digital Marketing, the Cookie-pocalypse, dull data and remote working
This month on Marketers of the Universe, the team talks tactics, specifically how you can avoid the common pitfalls of digital marketing.After much delay, Google has finally started to slowly kill off the cookie – but does it really matt...
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Season 1
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Episode 8
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35:58
January: What to do when launching a website, January blues, and the ins and outs of marketing in 2024
Are you bored of constantly hearing about Elon Musk’s antics? Well good and bad news; it’s another podcast where we talk about the billionaire, but only in the context that we suspect his impulse purchase will fully fall out of favour this year...
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Season 1
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Episode 7
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47:52
December: The not-Christmas Christmas special
The last podcast of 2023, so it’s only fitting that the team take a look at some of their favourite Christmas adverts of all time. From John Lewis to Aldi, and the iconic Coca-Cola, what is it about Christmas adverts that pull at our heartstrin...
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Season 1
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Episode 6
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34:34
November: Using your data to tell a story, building high-performing digital marketing teams, and why MQL funnels suck
Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing ...
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Season 1
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Episode 5
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37:42
October: Your marketing isn’t for you, the power of nostalgia, and is reporting even worth it?
Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as you’re wrong! We explain why in the opening section of this episode. The team are ...
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Season 1
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Episode 4
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33:10
September: Streaming fatigue, repurposing content, and why does everyone hate GA4?
Is the cord-cutting dream dead? We have to ask as it feels streaming content is only getting more expensive and more complicated – the exact inverse of the original streaming promise!Join the team as they celebrate the efficiency of repu...
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Season 1
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Episode 3
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33:42
August: #LionessesDownUnder, marketing must-haves, and yes, it was good-bye to Twitter
Welcome to another episode of Marketers of the Universe, delivered by the international powerhouse that is the Brew Digital marketing team. In this episode we start by picking up on last month’s Twitter/X Vs Threads conversation, an...
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Season 1
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Episode 2
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31:57
July: Barbie, audience tracking, and is this good-bye to Twitter?
Welcome to the inaugural episode of Marketers of the Universe, a monthly podcast from the Marketing team at Brew Digital. We analyse the latest marketing trends, celebrate the campaigns that made us smile, and capture our learnings for...
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Season 1
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Episode 1
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30:17