The value of those leading others, whether on the job, in the community, or elsewhere, is in their ability to motivate, support, and encourage positive change. This change can be seen not only in results, but in the behaviors that lead to those results. Behavioral Leadership uses the time-tested science of behavior to understand why people do what they do, good and bad, to build systems that prioritize and support the most important part of any organization or system - the people.