The Business Millennials Podcast

Making Sales from Social Media Marketing

• Ashley Dreager & Safa Harris • Season 1 • Episode 8

Share episode

In this episode of the Business Millennials Podcast, hosts Safa Harris and Ashley Dreager dive into the rapidly changing landscape of social media and consumer behavior. They explore the growing demand for authenticity, genuine conversations, and value alignment between businesses and their target audiences.

Key Takeaways:

  1. Consumers crave authentic connections and real conversations on social media
  2. Businesses must adapt their marketing strategies to focus on building genuine relationships rather than overt selling
  3. A brand's values and identity play a crucial role in resonating with its target market
  4. Consumers increasingly prefer businesses that share their values and demonstrate social responsibility
  5. Effective brand communication involves being accessible, engaging, and aligned with consumer values
  6. Missteps in brand messaging can have significant consequences, as demonstrated by Kellogg's recent controversy
  7. The future of social media marketing lies in creating entertaining, value-driven content that resonates with audiences

The hosts emphasize the importance of businesses understanding and catering to the evolving desires of their target market. They discuss the shift away from traditional, sales-focused marketing towards a more authentic, value-driven approach that prioritizes genuine connections and shared values.

The discussion also delves into the evolution of influencer marketing and brand deals, highlighting the need for strategic partnerships that align with a brand's identity and values. The hosts stress the significance of businesses being accessible, engaging, and socially responsible to thrive in the current economic landscape.

Using Kellogg's recent marketing misstep as a cautionary tale, Safa and Ashley underscore the potential consequences of misaligned brand messaging. They emphasize the importance of carefully crafting content that resonates with consumers and reflects a brand's core values.

As social media continues to evolve, businesses must adapt their marketing strategies to focus on creating entertaining, value-driven content that fosters authentic connections with their target audience. By prioritizing authenticity, shared values, and genuine conversations, brands can successfully navigate the changing landscape of social media marketing.

Referenced Links:
Kelloggs Commercial
Quaker Commercial

Leave us a voice note here and tell us your thoughts!

Timestamps:
00:00 Welcome to the Business Millennials Podcast!
00:58 The Shift Towards Authentici

Is your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind.

Free Audit:
https://scaleandthriveco.com/strategy-assessment/

Episode link & contact info

Shareable Podcast link
Leave Us a Voice Note
Email: scaleandthriveco@gmail.com
Follow us on Instagram:
@ashleydreager
@itssafaharris
Check out the Shop

Welcome to the business millennials podcast. This show brings you strategic insights through raw and unfiltered real world advice to accelerate your business growth for longterm success. I'm Safa Harris, and I'm Ashley Drager. We're the founders of scale and thrive co a full service marketing and business development firm, helping visionary companies scale sustainably. Expect us to have the uncomfortable conversations that no one else is having. We'll break down what it really takes to grow and scale your business beyond six Five. Six, seven, or even eight figures, as well as inspiring interviews with diverse leaders across marketing, product development, sales, and more. Be a fly on the wall. As we conduct strategy sessions with business owners experiencing issues, such as plateau, income burnout, and generally dropping the ball, giving you the tools and resources to break through your own roadblocks, But also personal development methods to grow you as a balanced conscious leader amidst business growth. Let's jump into this week's episode.

Ashley:

So what are you seeing on social media these days? Like, what is the, what is the trend that you're noticing or a major topic that you're noticing?

Safa:

That social media is

Ashley:

Yeah. Yeah.

Safa:

I feel like there's more this want for real conversation. Like, authenticity's always been a thing, but this is more than like, oh, show me behind the scenes, show me like real raw stuff. No, it's like people wanting things to be social and get that community and have real conversations and like, I want to connect with people in a real way and make sure that they are on the same page as me on things I care about and with, in my way of thinking and stuff like that. And it's less for, let me go to social media to learn X, Y, Z and then hire this person. teach me. It's more about like, hang out and have this organic conversation about stuff. And then I'll, when I want to go find out about something, I'll go search for it. And it needs to be available there too. It

Ashley:

I think that the organic authentic conversations is really what I go to social media for. Now, I, recently noticed a trend that's coming up on Instagram about how. Instagram is fake. Social media is fake. So like, here's my behind the scenes, here's some real raw stuff about me. And there's something about this trend that just really misses the mark for me. Like I get the reason behind it. And usually I don't have a negative opinion about trends. Like usually the trends are fun. It's very entertaining, but this one just seems like it's trying too hard. Almost, you know what I mean?

Safa:

seems

Ashley:

Yeah,

Safa:

It's still

Ashley:

yeah.

Safa:

It's like,

Ashley:

Yeah.

Safa:

it's a fake realness. You need like real

Ashley:

Yeah. Cause I was thinking about this last night and I was like, you know, even though people are saying, here are some really vulnerable things about me and my business, what I've experienced, they're still hand chosen. They're still handpicked.

Safa:

still curated.

Ashley:

yeah, yeah.

Safa:

And. And it's still planned out, and it's still thought out, and it's not like I'm meeting up with you at a coffee shop and we're just talking about things. But, on Instagram, and I think this really came from TikTok. I think what TikTok is pushing out, what people are getting there, and it's real authentic face to face stuff, and people want raw conversation, and something that's curated is not going to, it's just still going to leave you feeling meh. And disconnected and people are, I think are tired of all of that. So, and like, I feel it, I feel it. I just like, I don't, I don't want to be sold to like, if I want something, I will go look for it. Like I, I know how to use the search feature. Like, can we just hang out for a minute? I'm tired.

Ashley:

Yeah, there's too much information. Too much information. Too many obvious selling tactics that just, eh. Like, even just a year ago, year TikTok, the affiliate sales that you could get with TikTok shop used to be seen very differently. Because people were talking about genuinely how that product solved a need, solved an issue, improved their lives, whatever the case. And now it just becomes a easy video to try to make sales. Right?

Safa:

hmm. Yeah. So I saw this one video and this was a while back and it was like at, um, Just at the beginning of like the Starbucks boycott. it was a, it was an influencer, big influencer. She had a huge following, um, and like, We're not doing Starbucks. Starbucks is not it. So this person was not promoting Starbucks, but she hadn't been very clear about where she fell on the spectrum of any of anything of, um, what was going on, but there was not overt Starbucks selling, but she had it in the corner of her videos, just sitting there like product placement and people caught it, they were like, that's a brand deal. And this is what brand deals are going to look like now. Because people do not want to over selling. So it's just going to be like, Oh yeah, like I love using this lotion. And it's just like sitting there and you're happening to use it. Or it's like a mug you're drinking out of and you're just going to happen to have the link there. So it's going to be a lot more passive selling on it. Um, and where people don't know that they're being sold to, but they are being sold to, and that's. Where it's trending and people called her out on it being like this is a brand deal This is what you're doing because this is the new trend and this is the new direction. It's going in um, so I think this kind of leads into Like as a business owner, how should you be approaching your marketing in a way? One where you're, you're still, you still have to sell, you still have to sell. How are you approaching your marketing where you're still selling, you're giving people what they want, and you're still having stuff out there that is educational and searchable for when people do want that from you, where they do want to learn and go look it up and find it out. Like, how are Balancing all of that and still being not curated, but strategic with having all of those goals.

Ashley:

So in the last episode, we talked about external factors. and how businesses need to be responsive to that. Consumerism is a huge topic for people these days. And so if you are a product based business, or if you, yeah, I think primarily around product based businesses, if you previously could sell your product Simply based on trends, or this is really popular, or just generally people love X, Y, Z. That's not enough anymore. People don't want to buy just for the sake of buying. They don't want to be sold to just for the sake of being sold to anymore. Shopping and spending money in that way doesn't have the same effect on society, or at least around Gen Z and millennials for talking about that, uh, you know, bringing generations into it and what people value. You really need to get to the core of why your product is better. Why people need this in their life. What is the, what is the problem that it is solving for them beyond this is just very aesthetic and it looks great in my home. It's not enough anymore, right? There needs to be some sort of other connection to that product or to that brand that makes people want to hand over their money to you now. And I think going a level deeper and being very clear on your target market, your unique value proposition and your differentiating value is going to be key to surviving this recession or this economic time, whatever you want to call it. The landscape is shifting.

Safa:

yeah, and I think that's huge and I want to touch on the B2B part of this, but B2C, that's going to be huge because even me personally, if I don't know where you're following, we're value aligned or not, I'm not buying from you. am not giving money to people that are not value aligned to me and I need to know where, where you fall if we're on the same page or not. Period. End of story. Like, I, I am being very, very specific. With where my money is going and that is huge right now, people are being very conscious, not just because of money's tighter, but generationally values and being impact driven is very, very big for millennials and Gen Z. And you can see this in corporate leadership as well, because if you want to get buy in from your corporate team member, your Gen Z, millennials team members as a leader, you need to use, you need to help them understand what their impact is to what you're doing. So you. That's going to be really, really big. B to C of like, Hey, yeah, I align values. My value aligns with this brand. They are going to be spending their money that I'm giving them, which is my money. in a way that doesn't make me feel compromised in whatever way. And it's making a positive impact on a bigger issue because of who this person is, because they are also impact driven and they're going to spend their money on that. And then like, yeah, maybe like, Oh, you're taking it too deep. You're thinking too far into it, but it's a very reality. Cause I'm thinking about it that way I'm doing it. And I'm sure like, not everybody is, they're just like, Oh, I like that. That's nice. Da, da, da, da, da. But like they're, this. This is a huge base of and where people are moving and what they're wanting and people are becoming aware of and they're just not spending willy nilly because of tight money and where their values fall. So you need to be thinking about that in your sales process. And yeah, yeah. You're marketing and what you're doing. So people can have that information and that connection to spend their money with you. And I think that's specific to B2C because B2B it's, I think it depends on like the size of business and all of that. I think there's a lot more factors there for B2B just because sometimes it's just like, yeah, I just need the solution. It is. what it is. Hopefully, like, you are able to suss out values. For B2B, I kind of am the thought of like, if you're a business buying from a business, like, you shouldn't have to know, like, the face shouldn't. have to matter of who's behind the brand, but the brand still needs to align value wise. Like the brand, the business as a whole needs to have that value alignment versus like you as a person selling, especially as you're growing and things like that, because it's not, I think that's the difference between a B2C sale and a B2B sale is B2B. It's brand to brand. B2C may be person to person or brand to person, which even in B2B, it can be person to person if you're a solopreneur, selling to another solopreneur, things like that. But that can still be a brand too. a person thing, but you really need to be thinking about your brand identity and awareness there for the bigger picture in the long haul when you're doing that. But it's going to be this whole bigger holistic thing that you need to be thinking about all these different pieces coming together and being a part of the conversation just like problem I solved. This is pretty. Here you go. Take it. Now I'm selling. And here's some bit of education to give you value. Da, da, da, da, da. It's much deeper than that now.

Ashley:

So much deeper. Well, and it's an example that I was thinking of. There's a, there's a creator that I follow on TikTok. He, he's a dad and I think that his hand handles like the bold family. They sell chocolate. He sells chocolates.

Safa:

yeah. I know who you're

Ashley:

Yeah. And, um,

Safa:

about.

Ashley:

Obviously the chocolates are more expensive. It's a small business, right? It, it makes sense. I have never tried the chocolates, but I would be more inclined and have actually thought about buying. chocolate from him when I didn't need it, just because I like him as a, as a creator. I was gonna say person, but I don't know him as a person. I just know whatever he puts out on TikTok, but I like him a lot more. And when I'm not thinking about buying chocolate, seeing his content come up in the way that he connects with his audience, Makes me want to buy and support him and his small business versus going to buy Ghirardelli chocolates from Walmart. Now, the other thing to keep in mind as a small business though is accessibility. Because even though I'm not thinking about buying chocolates all the time, when I'm building my grocery order, I may just go for whatever is accessible in that moment because that's right in front of my face. So that's something that you need to be considering as a small business when you're choosing how to sell your products and staying connected with your audience and meeting them where they are at.

Safa:

yeah, so if you are, one, I know exactly who you're talking about and like,

Ashley:

Mm

Safa:

I ever have a moment where I'm like, oh, I need to buy chocolates for XYZ, whatever, I'm like, oh, let me go buy from that guy. Because an important point you made was like, oh, you don't know him as a person, you know him as a creator, you align with the brand. You're buying the brand that he's created. It's not really about him as a person. I think that's something gets lost so much in these like bootstrapped solopreneur businesses. It's like, Oh, my business is me. No, you're a brand. You need to create a brand that people need to trust. And that's what he's done very, very well. And if you're the moment wanting to buy one, you're either going to be enticed from his, his video. And then there's going to be a tick tock shop link, and then you're going to click it and you're going to buy it.

Ashley:

hmm,

Safa:

being accessible. Um, and then two, if you're thinking about it, hey, I need to go buy chocolates. You're not going to be like, oh, well, let me go to like the Godiva shop. No, you're going to be like, oh, let me go back to that guy because you have that connection. You trust the brand. You like the brand. You're going to go back that way. And then another point is like, oh, if I'm just doing my shopping, I'm like, oh, I need to buy chocolate, whatever. And it's not available at Walmart. You're just going to buy what's at Walmart

Ashley:

hmm, mm

Safa:

easier unless, unless you are someone that is, it's very important for you to not be shopping at Walmart, then you're never going to be shopping at Walmart

Ashley:

hmm,

Safa:

you know,

Ashley:

yeah.

Safa:

to be looking for those other brands and doing all of that kind of stuff. But I think that's something that people need to think about of, you know, accessibility of all the different ways they can buy from you and it making it easier to make the sale, to give you their money, which that's like sometimes so annoying. It's like, can I just like pay you? Can I just do this? And people are like, you have to go through all of this. Like, can you just take my money? Like, why do I have to go through this whole process

Ashley:

Don't be like the IRS.

Safa:

If I can't find how to buy something from you, like, that is also, the pain of my existence. Like, I, I, I will make three clicks and then if I can't figure it out, like, you're not getting my sale.

Ashley:

That's fair. I mean, anything more than three is like, you're starting to really investigate

Safa:

Yeah.

Ashley:

or app or whatever, however you're trying to make the purchase. But to tie all of this together with your marketing, obviously being in Walmart. Or these large box corporate stores is not accessible for everyone. They cannot accommodate every small business that's out there, right? So you as a small business owner need to be very strategic about how you're being accessible and staying top of mind for your audience for your target market. Because if social media is your main form of marketing, which for a lot of businesses, it is, If you're posting once a week, a couple times a month, chances are when they're ready to buy from you, you're not top of mind. Not only because you have not built that repetition in your customer's mind, in your audience's mind, but also now you're fighting against the algorithm and hoping that they're going to see your video at the perfect time when they're ready to make a or when they have that disposable income to then buy their themselves a treat. You know what I mean?

Safa:

Mm hmm.

Ashley:

His videos come up all the time for me. So it would be very easy for me to just say, Oh, Hey, yeah, I've been wanting to get, you know, these really special chocolates for a while. Let me just try these now. Right.

Safa:

So how do you do that? And then how do you kind of balance that with what people are wanting? When they're going on these social media platforms and your need to make sales

Ashley:

Yeah. It's the entertainment aspect I think is huge because there are some, just talking about this creator specifically, because he's, he seems to be our theme for today, uh, He, when he does sell his chocolates, he does it in a way that's very entertaining. It is not a bland. Sales focused video. It's very anti marketing,

Safa:

longest time For the longest time. I didn't know he sold chocolates. I didn't know what he was. I thought he was just like another creator I didn't know that he had This product to sell until like one day. I was like, oh he has chocolates

Ashley:

right. Yeah. I think that was like one of the first videos that I saw and learned that he, that he has a small business. He says, I have this business. I don't want to sell you the chocolates. You don't want to be sold chocolates. Like, right. It's very, this anti marketing marketing tactic, which I think works really well for people because people are so tired of being sold to, so doing it in a way that just really calls it out. And it's funny and still captures your attention, speaks into the, your brand voice and the persona that your brand carries, I think is key because even though he doesn't sell on every single video, but the style is the same in every video. And I think what draws people in for the non sales promotional content, applying that directly to the sales and promotional content keeps that entertainment factor. And makes it a very seamless experience for his audience.

Safa:

And I think that speaks to how important it is to have your brand identity figured out, to make sure it's cohesive throughout, also what your brand values are. What are the values for your business? So one, you can bring that to your marketing. Use that as part of like what makes your brand up and then also making sure that's still infusing The values of the customer you're looking for and that's an enlightenment and it's all speaking together And it's really having this world building moment around this brand And you can't do that until you have that foundation of the brand values and the brand identity outside of you as a person It's really about the world building around this brand and building everything from that and going out forward that way. Mhm.

Ashley:

factor to this, I think, is to not play it safe. Being risky with your marketing has always been what gets the most attention anyways. But with. The content that people are consuming, the shifts that people are making in their spending habits, in their view on consumerism, being safe, no longer works. You're just going to blend in with everybody else. And his content is not safe. It's very polarizing. It can be at least, um, it's very. Almost extreme in the tone and the delivery of the message and the content. Uh, it's not PC. Should

Safa:

back to it. It has to do with what your brand values are. Like who does your brand represent and be okay with not being for everybody and be for the people that have the same views and values as you and in that alignment. And that was. That was huge for me this year, like on a personal growth level, like being okay with being polarizing and not fitting in and standing out. And it's been, it's been really great for like development wise of like where I'm going to focus, what I'm going to do and all of that. And I think it's getting even more and more important with people wanting to. Buy from brands with the same values that are supporting because they're being a lot more holistic and how they're living their lives and how all of that feeds into it. So having that brand have that element is. Such a big deal. And he, he doesn't, he doesn't care. He is like, yeah, it is. You're either gonna buy and you're gonna like me or you're not. And that's, okay. And that like puts you into a whole different sphere.

Ashley:

we talk about Kellogg as an opposite?

Safa:

We can talk about Kellogg

Ashley:

As a total opposite, not a small business, not, uh, in tune with their, customers values and the current state of the economy.

Safa:

Yeah. So the Kellogg CCEO came out with a statement, the, it was like in an interview and the newscaster, whoever asked him be like, oh, so. With the, the way the economy is going and how people are feeling and all of that, like, what do you have to say to your consumer, to of how expensive groceries are? And this man says, oh, cereal's cheap. Like, everybody can, you can have cereal for dinner. It's not just a breakfast food. So everybody just like have cereal. So what? You can't afford bread. are expensive. We got cheap cereal for y'all. Like, just cereal all day, every day. And,

Ashley:

And then they made a commercial to solidify this.

Safa:

camera.

Ashley:

see the commercial.

Safa:

not.

Ashley:

Oh my gosh.

Safa:

commercial.

Ashley:

Okay. Hang on. We're going to pause.

Safa:

We'll link the commercial in the show notes. What? So, okay, so many thoughts. One, okay, so my original point, like, okay, your brand values need to align with your consumer, uh, because we're not going to pay you if you're not in alignment with values. So Kellogg's came out and said, cereal! you can't afford it, it's a great dinner. Like, why are we worried about things being expensive? There's like other alternate options. I personally don't know who that value aligns with, obviously Kellogg's is on huge boycott lists. Like, people aren't buying Kellogg's and aren't doing cereal. And I feel like, Well, I thought this about like Starbucks and McDonald's and their share prices are completely tanked right now and they're scrambling and they're completely, they're shutting down, large numbers of franchises, locations in the Middle East. completely gone. so I will be interested to see how this pans out for Kellogg and their market share and all that, but this is a prime time for small business serials to get out there, talk about your values, get the people that are aligned. I'm sure there's people that, one, don't know about it, don't care, aren't offended, Buy a Kellogg, we'll Whatever, I'm sure there's value aligned people for Kellogg still that are like, let them eat cake. Now that I know that there's a commercial that speaks exactly to this, the commercial came out after the statement was made. Or, uh, Right?

Ashley:

I think so. I didn't see it for a couple weeks until after. Um, this YouTube video, let me see. Does it have a date on here? Oh, this is from a year ago.

Safa:

Oh, okay. So, is this their strategic messaging? And it just like, hit wrong now that they were like, Oh, and that's why the CEO said it. Oh, this is our messaging. This is what we do. Like, this is what we're pushing. This is our brand that Serial is not just for. Breakfast, it's for dinner. Just the context of like, oh, it's a cheap option for dinner. That was the part with the problem. It's not necessarily, I have a value proposition against eating cereal for dinner. It's, no, you're telling me because I can't afford chicken that I should be eating cereal? Like I shouldn't get cereal? Like meat as my protein. That was the real value issue, right? And that's where people are having the problem and the disconnect there between people and the brand.

Ashley:

also, are there any families that intentionally Serve frosted flakes for dinner. Like I think that he was giving context of, you know, when you add it with fruit and you, you know, with milk and yada, yada, like you're like making a meal out of this, but maybe just not in my circle, cereal for dinner was the, we're feeling really lazy. You can go scrounge the kitchen for yourself and cereal just sounds good. This was not a budget saving thing. This was not a, our family dinner was going to be cereal. Like, that's not what this is, no.

Safa:

It was

Ashley:

Yeah.

Safa:

or I'm too exhausted, I had a terrible day, like I have to feed you, so here's cereal.

Ashley:

Yeah.

Safa:

Moment. It's like a moment of desperation. So like, yeah, it's a great option, but it's not a family dinner meal thing, so it's not aligning for people in that way, and they're saying, we're not spending money with you because you don't get us.

Ashley:

Mm hmm. Mm hmm.

Safa:

understand. You're disconnected. You don't get my money. Cause that's what we have the power to do. We have the power to do that. So we're going to withhold. We can, like I said, I'm sure Kellogg will probably find they will take some hit. I would like to see what happens with their Q2 when their numbers come out. Um, but again, like now seeing that the commercial was there, I understand that like, Oh, it's a good solution for dinner. And I see where the disconnect is. But. Like this was their strategic brand messaging and that's why it just came out for him that way. So that's even more like, oh, this brand is off. Where they can't adapt. They're not innovating and adapting to the climate of what is happening and what they're talking

Ashley:

No,

Safa:

Ha

Ashley:

I think that their, this campaign could have gone so much better for them outside of this interview where he's like, Our cereal is a great solution and alternative to cutting costs on your grocery bill. First, it's not. Like, we can just say it's not. Like,

Safa:

ha!

Ashley:

maybe he hasn't stepped foot in a store in a really long time and doesn't know where their price point falls relative to the cereal aisle. But that point aside, taking the concept of cereal for dinner could have been done so much better. Because they took this as a very literal, we're sitting down as a family to eat dinner together over a bowl of frosted flakes. When going back to this chocolate creator,

Safa:

Mm

Ashley:

they could have taken this concept of cereal for dinner and completely flipped it into something that's actually kind of funny, or entertaining, or makes light of reality situations, not harp.

Safa:

reality, yeah.

Ashley:

Because people do eat cereal for dinner. I'm not saying that they don't, but saying, hey, why don't you sit down with your entire family of four, or five, and eat a bowl of Frosted Flakes instead of cooking chicken. Are we though? Are we going through an entire box of Frosted Flakes for dinner? Like, we're missing the mark.

Safa:

had a full They had a full table set. If I have the energy to set a full table, I I I'm gonna make a real meal. I'm not being like, oh let me get the serving ware out for this frosted flakes.

Ashley:

And so,

Safa:

No!

Ashley:

for the, for our point here, to try to wrap this up, um, I will link another commercial in the show notes. This is from Quaker. Um, I think this one is a little bit more recent. Hopefully, uh, when we link this, we'll fact check myself on that. But, uh, but they, they really hit the nail on the head when it comes to the message of their brand and their oatmeal being a staple in like the family's routine. And it's very.

Safa:

the American life.

Ashley:

Very hard, like heart wrenching, like you'll tear up if you don't tear up watching this commercial, we need another conversation. Let's dissect this. But it was just polar opposite of understanding how their product plays a role or could play a role in their consumers lives. So check out both of these commercials. And Please should like create a story, create a post and tag us on your thoughts. Uh, because I'm really curious to hear what you guys think about this. Yeah. Yeah.

Safa:

to see and have that conversation back to us instead of us talking at you. So to kind of wrap this up on social media's changing because of the way people want to consume it, what they're looking for, they're looking for reality of the lives they're living and what they're feeling and seeing and thinking and they want your brand if they're going to be buying from you fitting into their lives like that and being a part of it and like having that synchronicity that needs to be a part of what you're thinking about as you're putting this content out and planning out your marketing strategy and all that and balancing that with Still doing the educational value based stuff and the sales stuff all all the places.

And that wraps up another episode of the business millennials podcast. We hope you found this conversation, thought provoking, inspirational, and helps you make a larger impact with your business. Growth is not just about profits or revenue. It's a journey of personal development, contribution, and bettering ourselves in society. Our challenge for you take at least one key lesson from our time together today that you can apply not just to your business. But your relationships, creative expression, wellbeing, and personal evolution to, we appreciate you tuning in. If you enjoyed this show, we invite you to pay it forward, share it with an entrepreneur, creative student, or community leader who needs an infusion of insight or inspiration right now. And make sure to subscribe on Apple podcasts, Spotify, or wherever you listen. So you never miss a single episode. And if you like what you heard, leave us a five star review. See you next week.