The Complete Agent Podcast - The Podcast for Premium Real Estate Agents
Hosted by top-performing estate agents David Warburton, Ian Storey and James Kendall.
The Complete Agent Podcast is your weekly inside track on building a smarter, more profitable estate agency.... without the fluff.
With over 60 years of combined experience, your hosts bring real-world strategies, proven marketing tactics, and honest conversations from the front lines of the UK property market.
Each episode delivers practical insights on winning premium listings, commanding five-figure fees, navigating market shifts, and building a brand that attracts the right clients. Whether you're an independent agent, self-employed, or scaling your own agency, this is the podcast you’ll wish you found sooner.
Direct mail, social media, mindset, market insight, and the systems we actually use - all laid bare.
Join the UK's most ambitious agents and start becoming a Complete Agent.
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The Complete Agent Podcast - The Podcast for Premium Real Estate Agents
30. Cash Flow, Resilience and Strategy: Thriving in Today's Market
In this episode, our hosts delve into the estate agency market, sharing personal experiences and discussing the challenges they face. The conversation highlights the importance of resilience and adaptability in the ever-changing property landscape. They emphasise the critical role of effective communication with clients, noting that honesty and transparency build trust and lead to successful transactions.
The hosts explore using data to accurately assess property values and set realistic expectations for sellers. They stress the importance of managing cashflow to maintain an agency's financial health. Marketing and presentation are identified as crucial in attracting the right buyers, especially in the high-end property sector. Pricing strategies are discussed, with a focus on adjusting prices based on market trends and data insights.
Key topics include the benefits of upfront marketing fees for cashflow management, targeting the right audience for luxury homes, and maintaining regular contact with clients to build strong relationships. The hosts conclude by highlighting the value of seller reviews as a tool for enhancing service and managing expectations.