The Coaching Equation

Building a Profitable Coaching Business: Processes, People, and Profit

Ryan Lang & Brook Bishop Episode 16

Are you ready to transform your coaching business into a profitable powerhouse? Today, we introduce you to a third member of Empire Partners and VP of Operations, Vanessa Malkin. Vanessa is renowned for optimizing client operations through her blend of empathy, creativity, and communication skills. With a solid background in program management and talent operations, she brings a wealth of knowledge from her time at high-profile organizations. In our conversation, Vannessa walks us through the value of solid documentation systems, the framework needed for developing processes, and how they help grow your business. We discuss the fundamentals of process documentation, the pivotal role of people in effective processes, and the common challenges entrepreneurs face in creating them. Discover helpful resources for designing processes, ways to visually document processes, how effective processes help optimize workflow, and how processes can help with onboarding new employees. Gain insights into why entrepreneurs should not hesitate to hire help when they need it, leveraging processes to delegate tasks effectively, common recruiting misconceptions, the costs of burnout, and more! Join us as we unpack the ins and outs of developing documentation systems and how they set you up for success with Vanessa Malkin!


Key Points From This Episode:

  • Vanessa’s professional background and her role at Empire Partners.
  • What process documentation is and why it is important. 
  • Learn about the role people play in documenting processes.
  • Simple and practical ways to begin building effective processes.
  • Vital aspects that need to be considered in developing processes.
  • How Vanessa became interested in process documentation. 
  • Why you cannot have a thriving business without processes in place.
  • Find out how processes help with recruiting and training new employees.
  • Recommendations and tips for hiring your first employee.
  • Final takeaways and how Empire can help with your recruiting needs.


Links Mentioned in Today’s Episode:

Vanessa Malkin on LinkedIn

Zoom

Loom

Fathom AI Notetaker

Lucidchart

Empire Coaching Assistance

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes