The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.
The Coaching Equation
Full Throttle Sales: Leveraging the 6 Cylinders of Success
If you want to be able to eliminate objections in your sales engagements before they even come up; if you want to have a sales approach that is truly in alignment with what’s going on in the world today; if you want to have the opportunity to actually level-up your own psychology all at the same time, then you are going to love this episode as our resident co-host, Brook Bishop, walks us through his 6 Cylinders of Success in sales! To start, Brook explains how he developed his 6 Cylinders and how this understanding highlights its effectiveness. Then, we assess the current state of the sales landscape, how it’s changed, and what it means to have a more nurturing approach to sales. Our exploration of the 6 Cylinders begins with crystal-clear, sexy goals, massive leverage, and the fact that there is no such thing as a perfect plan. We then dive into tracking and monitoring your progress, adjusting your approach when needed, the importance of expanding psychology, and why everything learned today can only be constructive when paired with neutral and heavy accountability. Grab a notepad for this one, and enjoy!
Key Points From This Episode:
- Why we’re excited to finally address today’s topic.
- How Brook devolved the 6 Cylinders of Success, and how this explains its effectiveness.
- What he means when he speaks about a feminine and nurturing approach to sales.
- How the sales landscape has changed, and what modern sales looks like.
- Understanding how we use the 6 Cylinders before diving into crystal-clear, sexy goals.
- Why clarity is power.
- What massive leverage pertains to and why it matters.
- Why it’s important to understand how humans are wired to be effective in sales.
- Explaining solid map, and why there’s no such thing as a perfect plan.
- How to track and monitor your progress, and adjust.
- The ins and outs of expanding psychology.
- A weighted finale: Neutral and heavy accountability.
Links Mentioned in Today’s Episode: