
The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.
The Coaching Equation
Fast Five for Friday: Born to Win, The Programming to Fail, and The 490 Formula
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Ryan Lang & Brook Bishop
Episode Highlights:
- [00:12] The Power of Passion Projects
Brook shares how revisiting a long-shelved book project reignited his creativity and focus—reminding us all that when passion calls, it’s time to go all in. - [02:07] The Science of Giving: Why Altruism Leads to Success
Ryan dives into research from Adam Grant, revealing that while pure givers might not always be top sales performers, they create environments that dramatically outperform teams with a transactional mindset. - [05:45] Are We Born to Win but Programmed to Fail?
Brook unpacks a thought-provoking insight from The 490 Formula—how we’re naturally equipped for success but conditioned by society to think small and settle for less. - [07:05] The Timeless Truth of Staying in the Game
Ryan reflects on a classic quote from Confucius: “It does not matter how slowly you go as long as you do not stop.” The key to success isn’t speed—it’s relentless persistence. - [09:11] A Sold-Out Event and What’s Next
As Profitable Coach Live kicks off in Florida, Ryan and Brook share their excitement, reflect on past event growth, and announce the waitlist for the next event in Vail, CO, June 5-7.
Links Mentioned:
- Profitable Coach Live – Vail, CO (June 5-7, 2025)
Get on the waitlist: profitablecoachlive.com/waitlist