The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.
The Coaching Equation
Ultimate Sales Revisited: The Complete Brook Bishop Interview on Climbing to Sales Mastery
[03:05] From Bunk Beds to Zig Ziglar
Brook’s uncle, Navy-SEAL-in-training, fills a shared bedroom with personal-development tapes—sparking Brook’s fascination with influence and landing him a high-end restaurant job that doubles his peers’ tips.
[08:42] Two Months, Zero Sales
A brutal start in timeshare sales ends with a 92 % close rate, an $80 k month, and a lifelong belief: master the lowest-quality leads and everything else gets easier.
[18:55] Relationship Selling at Buffini & Company
Personality profiling (“You said, but I heard…”) teaches Brook to tailor every conversation, sets new revenue records, and plants the seeds of his future Close Everyone framework.
[26:14] Fired on Friday, 30 Clients by Monday
After an unexpected termination, Brook launches his own coaching practice—walking into 50 real-estate offices, offering free training, and signing 30 paying clients in 30 days.
[35:48] Day 1 at Tony Robbins
No chair, no leads, “that desk is cursed”—yet Brook nets $98,670 in his first month by mining overlooked leads and letting results, not volume, do the talking.
[46:37] Tripling Income, Halving Hours
A two-hour dawn ritual (“How do I triple my income and cut my hours in half?”) yields a repeatable sales system that scales across a newly remote team.
[57:22] Scaling Business Mastery to $33 M
Brook turns a struggling division into a zero-ad-spend powerhouse, then closes with the two WHYs every coach must answer: your personal why and your client’s transformational why—meet both, and sales take care of themselves.