The Hypothesis
The Hypothesis is a biweekly show where industry experts debate and discuss growth marketing approaches, digital advertising tactics, measurement plans, plus creative and growth strategies. Prefer video? Check out the recording of the show on YouTube every two weeks at https://www.youtube.com/@ThriveDigitalMarketing
Podcasting since 2024 • 10 episodes
The Hypothesis
Latest Episodes
Performance creative should be journey-based
In this episode, we talk about why creative messaging should go beyond buy now, how to create an emotional bond with your consumers, where you need to place these ads, and tailoring for each channel.For show notes, including links to the...
September 11, 2024
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Season 1
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Episode 10
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40:27
We’re making budget cuts worse than they already are
In this episode, we discuss why marketing teams should always be looking for places to make their ad budget more efficient, how bottom of funnel is not the solve for every problem, methodologies behind effective spend reductions, and why you sh...
August 28, 2024
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Season 1
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Episode 9
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47:58
You’re wasting your marketing budget
Episode 8: You’re wasting your marketing budgetIn this episode, we define waste vs learning, why trusting automation too heavily leads to more waste, how the wrong KPI’s and targets incentivize waste, and more.For show n...
August 14, 2024
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Season 1
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Episode 8
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40:15
Ugly ads are better than polished ones
In this episode, you’ll learn how we define ugly creative, what pattern interrupt is, how to harness more unconventional creative in your ad program, and why ugly creative is so useful.For show notes, including links to the video, mor...
July 31, 2024
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Season 1
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Episode 7
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50:14
Automation is taking advantage of marketers
In this episode, we tell you what exactly advertising automation is, where we think it goes wrong, how it takes advantage of busy marketers, how we use it, where we test to ensure its effectiveness, and more. For show notes, visit
July 17, 2024
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Season 1
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Episode 6
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41:07