The Hypothesis

When to expand advertising beyond Google and Meta

Thrive Digital Season 1 Episode 5

Episode 5: When to expand advertising beyond Google and Meta

In this episode, we discuss why so much ad spend goes into these two channels, how to better optimize them to get the most out of your investment, what di-worsification is, why and when to start considering new channels, and where to expand.

For show notes, visithttps://blog.thrivedigital.com/when-to-expand-advertising-beyond-google-and-meta

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Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/