The Hypothesis
The Hypothesis is a biweekly show where industry experts debate and discuss growth marketing approaches, digital advertising tactics, measurement plans, plus creative and growth strategies. Prefer video? Check out the recording of the show on YouTube every two weeks at https://www.youtube.com/@ThriveDigitalMarketing
The Hypothesis
In-platform reporting doesn’t show business results
In this episode, we discuss the usage and limitations of in-platform reporting for measuring marketing effectiveness. Learn about using platform data for day-to-day decision-making, the potential misinterpretation (or intentional manipulation) of in-platform metrics, the over-reactivity to in-platform metrics, and the limitations of platform reporting in estimating the impact on the business.
For show notes, visit https://blog.thrivedigital.com/platform-reporting-business-results
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Follow this week’s hosts:
Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/