Is incrementality is the only marketing metric that matters?

Episode 3: Incrementality is the only marketing metric that matters

In this episode, we delve into the challenges and considerations of incrementality as a primary measurement for marketing success. This chat includes discussions on seasonality, how long these tests take to conduct, and the level of sophistication required for different advertising programs. We also talk about how to start adding incrementality tests into your reporting and where other forms of measurement go wrong.

For show notes, visit https://blog.thrivedigital.com/incrementality-is-the-only-important-marketing-metric

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Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/

Eric: https://www.linkedin.com/in/erictsloan/

Madeline: https://www.linkedin.com/in/madelinesilver1/
Santana: https://www.linkedin.com/in/santana-blanchette/