The Hypothesis

Ugly ads are better than polished ones

July 31, 2024 Thrive Digital Season 1 Episode 7

In this episode, you’ll learn how we define ugly creative, what pattern interrupt is, how to harness more unconventional creative in your ad program, and why ugly creative is so useful.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

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Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/
Tyler: https://www.linkedin.com/in/tyler-power-66428497/