Fixing the Game Podcast by Luke
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
Fixing the Game Podcast by Luke
Latest Episodes
#50 The Next Chapter of Fixing the Game: Why I Went Quiet, and What's Coming Next with Luke Szkudlarek
For the first time, Luke goes solo — no guest, just a direct update on where Fixing the Game has been and where it's going.This podcast started out of frustration: watching Google and Meta go from leveling the playing field for small bus...
#49 What Good ABM Really Looks Like: Secrets from the Frontlines with Declan Mulkeen
Most people think ABM just means "more personalized emails." Declan Mulkeen, CMO at Strategic ABM and host of the Let's Talk About ABM podcast, has spent decades proving that's a misunderstanding of what account-based marketing actually is — an...
#48 Decentralising AI: Privacy, Autonomy & the Future of Human-Centered Tech with Andrew Sispoidis
Every time you use ChatGPT, that query gets tied back to you, even if you're running it "locally," even on an enterprise account. In this episode, Luke talks with Andrew Sispoidis, founder and CEO of ESMOS AI, about why today's AI companies can...
#47 Breaking the Marketing Status Quo: Data as Your Secret Weapon with Brian Massey
Most companies have the data to make better marketing decisions, they just don't use it. In this episode, Luke talks with Brian Massey, managing partner at Conversion Sciences and one of the original voices behind the rise of conversion rate op...
#46 Fighting Fake Reviews: How Shane Barker Is Changing the Amazon Game
Amazon's review system can make or break a launch overnight and it's under attack more often than most sellers realize.Shane Barker is the founder of TraceFuse, an Amazon review-integrity platform that has removed over 13,000 fraudulent ...