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Fixing the Game Podcast by Luke

#3 Hacking B2B lead generation & sales with Joël Capt CEO & Founder at Peakora

April 12, 2024 Luke Szkudlarek

Chapters

About Joël and Peakora

Startup enablement methodology & startup mindset

Tools and challenges of startups at different stages

Lead generation and marketing channels

Cost of advertising and hacking LinkedIn

B2B lead generation outreach

Investing in paid media

Alternatives to big tech or paid ads

Owned channels & Product-Led-Growth

Are the PLG principles new?

Measuring the impact of PLG

PLG and budget and resource allocation

Experimentation framework and challenging status quo

OKR framework application for growth

Attacking big tech players & competing globally

Fixing the Game Podcast by Luke

#3 Hacking B2B lead generation & sales with Joël Capt CEO & Founder at Peakora

Apr 12, 2024

Luke Szkudlarek

I've known Joël Capt since his Beekeeper years, back then he contributed to our Growth Hacking Meetup in Zurich and even presented once. This was years ago, today he's the CEO of Peakora and we're talking about his experiences with lead generation for startups, focusing on universal frameworks how to generate first opportunities. These universal lessons are applicable to any business!

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I've known Joël Capt since his Beekeeper years, back then he contributed to our Growth Hacking Meetup in Zurich and even presented once. This was years ago, today he's the CEO of Peakora and we're talking about his experiences with lead generation for startups, focusing on universal frameworks how to generate first opportunities. These universal lessons are applicable to any business!