Fixing the Game Podcast by Luke
#2 Use Data to Your Advantage & Exploit the Big Tech Media Setup with Gergely Kalmár
April 15, 2024
Luke Szkudlarek
#2 Use Data to Your Advantage & Exploit the Big Tech Media Setup with Gergely Kalmár
Fixing the Game Podcast by Luke
Chapters
0:30
Intro to Gergely
1:45
The dark side the media industry & big tech publishers
15:11
How to outsmart Meta and Google - running own tests
20:37
Good vs. bad agencies and ethics of the agency business
22:57
Don't trust the system & challenge the rules
25:10
The minimum set up for experimentation
29:00
Investigating and learning from poor performing campaigns
31:31
Planning and measuring new product launch & brand awareness
37:11
YouTube Brand Lift studies, selection bias & measuring campaigns
43:24
Hacking large big tech media, cost of advertising & alternatives to meta and google
49:05
Meta and Advantage+ campaigns & shady placements
52:38
Weaknesses of meta, Google etc.
55:59
Hacking advertising policies
58:52
Overcoming fear of data - where to start when you have data allergy
1:05:34
Data and growth trends and outlook
Fixing the Game Podcast by Luke
#2 Use Data to Your Advantage & Exploit the Big Tech Media Setup with Gergely Kalmár
Apr 15, 2024
Luke Szkudlarek
Gergely is one of the smartest and boldest data scientists that the digital media has seen - we cover some fundamental analytics topics and focus on finding ways to improve your campaigns. This episode is interesting to all companies who spend money on advertising on Google, meta etc.
Gergely is one of the smartest and boldest data scientists that the digital media has seen - we cover some fundamental analytics topics and focus on finding ways to improve your campaigns. This episode is interesting to all companies who spend money on advertising on Google, meta etc.