Fixing the Game Podcast by Luke
#1 Understanding and Interpreting Your Digital Analytics, GA4 and others with Andrew Hood
My first ever episode is a conversation with my dear friend Andrew Hood. He's a digital analytics expert with hands on technical experience and high commercial awareness. I met on my first stop in the UK in 2005 and I've always admired how he can break down complex businesses to the fundamental business terms.
In this episode we'll learn how to approach data analytics if you're not a data scientist or analyst. My aim with this episode is to show that it doesn't have to be that complicated and demonstrate how important it is to understand and interpret your own data.
My first ever episode is a conversation with my dear friend Andrew Hood. He's a digital analytics expert with hands on technical experience and high commercial awareness. I met on my first stop in the UK in 2005 and I've always admired how he can break down complex businesses to the fundamental business terms.
In this episode we'll learn how to approach data analytics if you're not a data scientist or analyst. My aim with this episode is to show that it doesn't have to be that complicated and demonstrate how important it is to understand and interpret your own data.