Fixing the Game Podcast by Luke
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
Fixing the Game Podcast by Luke
#4 Growth Hacking B2B Sales Outreach with No Paid Media Involved with Dennis Teichmann
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I'm talking to Dennis Teichmann, who sold his SaaS HR company in 2023. Dennis is currently involved in a number of ventures as an investor, founder or advisor.
We talk about B2B sales and lead generation without spending a lot of money on advertising. He shares his secrets and advice on how to win first clients. I appreciate his directness and pragmatism when it comes to sales and marketing. We also talk about tools stack, which is useful for anyone hacking growth in the B2B segment.