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Fixing the Game Podcast by Luke

#5 Navigating Ever Changing Google Ads Ecosystem for Your Small Business - Pragmatic Tips from Norman Irion

June 03, 2024 Luke Szkudlarek

Chapters

Love and hate relationship with Google

Challenges of small and medium size businesses - what's changed at Google

The dark side of Google Premier Partner Agencies

Google Ads Optimisation Challenges

New campaign setup - tips & tricks

Opportunities and alternatives for advertisers, incl. video content, personal branding, YouTube and more

Is personal branding for everyone?

The future of Google Ads

Thoughts on Google Gemini / AI updates

Budget allocation of a small business - where to invest?

Personal branding tips for SMEs

The role of the website and typical pitfalls

Google Ads optimisation doing it yourself or with an agency

Website content tips

Fixing the Game Podcast by Luke

#5 Navigating Ever Changing Google Ads Ecosystem for Your Small Business - Pragmatic Tips from Norman Irion

Jun 03, 2024

Luke Szkudlarek

Norman Irion is one of the Google Ads industry veterans, currently providing online marketing consulting for SMEs.

In my conversation Norman is sharing some dark secrets of Google Ads and provides tips for business owners on how to save money and improve their performance.

We're only scratching the surface here and the episode is meant to give a general overview of some of the challenges related to running Google campaigns and how's the industry changed over the years.

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Norman Irion is one of the Google Ads industry veterans, currently providing online marketing consulting for SMEs.

In my conversation Norman is sharing some dark secrets of Google Ads and provides tips for business owners on how to save money and improve their performance.

We're only scratching the surface here and the episode is meant to give a general overview of some of the challenges related to running Google campaigns and how's the industry changed over the years.