Fixing the Game Podcast by Luke
#6 Exposing Google Ads: Hidden Dangers for SMEs with an ex-Googler and Google Trainer Lucia Yapi
The Google Ads ecosystem has evolved from always profitable ads in the '00s to a greedy money making corporate machine. In my conversation with Lucia Yapi, one of the OGs of Google Advertising in Europe, we're not only looking at the developments at Google, but also alternatives to Google Ads and give practical tips to business owners and marketeers. We cover channels such as SEO, personal branding, Google Merchant Centre for e-commerce and more.
The talk is practical and a great recap also for those who aren't that close to Google Advertising.
The Google Ads ecosystem has evolved from always profitable ads in the '00s to a greedy money making corporate machine. In my conversation with Lucia Yapi, one of the OGs of Google Advertising in Europe, we're not only looking at the developments at Google, but also alternatives to Google Ads and give practical tips to business owners and marketeers. We cover channels such as SEO, personal branding, Google Merchant Centre for e-commerce and more.
The talk is practical and a great recap also for those who aren't that close to Google Advertising.