Fixing the Game Podcast by Luke

#7 Boosting your Data Quality and nDSG / GDPR Compliance for Swiss Businesses - Advance your Analytics with Evelyn Thar

June 24, 2024 Luke Szkudlarek
#7 Boosting your Data Quality and nDSG / GDPR Compliance for Swiss Businesses - Advance your Analytics with Evelyn Thar
Fixing the Game Podcast by Luke
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Fixing the Game Podcast by Luke
#7 Boosting your Data Quality and nDSG / GDPR Compliance for Swiss Businesses - Advance your Analytics with Evelyn Thar
Jun 24, 2024
Luke Szkudlarek

Evelyn is one of the first people I've met when I came to Zurich. I remember she was very kind and invited me to speak at her Analytics meetup back in 2015. Dr. Evelyn Thar is the CEO of Advance Metrics and knows the data quality and compliance inside out. In this conversation we look at how to improve data quality, whilst complying with nDSG and GDPR in Switzerland and Europe. It's the most fun I've ever had talking about legal stuff and compliance. 

Show Notes Chapter Markers

Evelyn is one of the first people I've met when I came to Zurich. I remember she was very kind and invited me to speak at her Analytics meetup back in 2015. Dr. Evelyn Thar is the CEO of Advance Metrics and knows the data quality and compliance inside out. In this conversation we look at how to improve data quality, whilst complying with nDSG and GDPR in Switzerland and Europe. It's the most fun I've ever had talking about legal stuff and compliance. 

nDSG and GDPR context and advice to Swiss companies
Compliance for Swiss companies reaching EU countries
Steps to comply with nDSG & GDPR and get the most of your data
Practical applications of nDSG to lead collection on LinkedIn & email outreach
Data compliance and its impact on performance & paid media
Solutions to limited data availability, own data & data modelling
Google Ads and meta - what is it to optimise & alternative compliant growth leavers
The role of creativity & magic of marketing in the compliant world
Example of modern data compliance setup
5 steps to collect quality marketing data and comply
Modern data tech stack & server side tracking
Ethics of server side tracking and data collection