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Fixing the Game Podcast by Luke

#8 Business Growth Drivers for 2024 and Beyond - Growth Talks with David Arnoux

June 27, 2024 Luke Szkudlarek
#8 Business Growth Drivers for 2024 and Beyond - Growth Talks with David Arnoux
Fixing the Game Podcast by Luke
Chapters
0:30
The intro - early days of growth hacking and the evolution of growth tribe
6:31
Is it still valid to teach growth hacking?
8:00
Hybrid learning format
9:12
Top trending and fundamental learning topcs
12:41
Success stories of applied learning - large and small
17:22
Defining the north star or one metric that matters (OMTM)
18:20
Focus on existing customers
19:17
Training the team as growth hack
20:20
Understanding Product led growth (PLG)
22:35
Applications of PLG to various businesses
24:03
Driving sales and branding through personal branding & content marketing on LinkedIn
26:56
Organic reach issues and alternatives to LinkedIn - TikTok, Substack, X
28:45
Content creation and AI driven workflows
30:28
Perfect content generation workflow and content formats
35:36
Building presence on multiple platforms and focus
38:11
Skills for the future - what organisations need to learn & invest right now
43:49
Data privacy and compliance impacting creativity & customer centricity
46:42
Reduced data signals & impact on performance marketing
49:55
Alternative marketing channels
52:08
Growth tribe goals and what's David is experimenting with
54:40
Learning recommendation from Luke
More Info
Fixing the Game Podcast by Luke
#8 Business Growth Drivers for 2024 and Beyond - Growth Talks with David Arnoux
Jun 27, 2024
Luke Szkudlarek

It was a pleasure to reconnect with David Arnoux, CEO at Growth Tribe, the leading EdTech company in Europe. David shares his growth insights from his work with hundreds of organisations and has unique views on the role of education in the company development and its performance. He's also one of the growth hacking pioneers in Europe and he shares many practical insights from his own research and experiments. 

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Show Notes Chapter Markers

It was a pleasure to reconnect with David Arnoux, CEO at Growth Tribe, the leading EdTech company in Europe. David shares his growth insights from his work with hundreds of organisations and has unique views on the role of education in the company development and its performance. He's also one of the growth hacking pioneers in Europe and he shares many practical insights from his own research and experiments. 

The intro - early days of growth hacking and the evolution of growth tribe
Is it still valid to teach growth hacking?
Hybrid learning format
Top trending and fundamental learning topcs
Success stories of applied learning - large and small
Defining the north star or one metric that matters (OMTM)
Focus on existing customers
Training the team as growth hack
Understanding Product led growth (PLG)
Applications of PLG to various businesses
Driving sales and branding through personal branding & content marketing on LinkedIn
Organic reach issues and alternatives to LinkedIn - TikTok, Substack, X
Content creation and AI driven workflows
Perfect content generation workflow and content formats
Building presence on multiple platforms and focus
Skills for the future - what organisations need to learn & invest right now
Data privacy and compliance impacting creativity & customer centricity
Reduced data signals & impact on performance marketing
Alternative marketing channels
Growth tribe goals and what's David is experimenting with
Learning recommendation from Luke