Fixing the Game Podcast by Luke
#10 Getting the Most Out of Google Ads and How to Play the Game with Google Premier Partner Amy Hebdon
July 03, 2024
Luke Szkudlarek
#10 Getting the Most Out of Google Ads and How to Play the Game with Google Premier Partner Amy Hebdon
Fixing the Game Podcast by Luke
Chapters
0:00
Introduction
1:28
The importance of Google ads Premier Partnership in 2024
2:47
How to play the game when Google push's certain products
4:53
How to work for the client's benefit whilst balancing the interests of Google
9:00
Evolution to grow new accounts - tips & tricks to optimise Google Ads and manage performance
11:31
Investing in brand keywords - optimising cost of brand visibility
13:00
Campaign structure and fundamentals
16:36
Auditing process for new Google Ads accounts
18:15
Are Google Ads profitable and measuring profitability of campaigns
19:03
Working without data privacy restrictions in the US and could this change in the future?
19:53
Social and other alternatives to Google Ads and their performance
21:07
Inventory outside of search and allocating budgets to video and display campaigns
22:57
Strategies to optimise campaigns and growth tactics using Google Ads
30:36
The future evolution of SERPS and impact on serving ads
33:58
Agency and customer dissatisfaction of transitioning to GA4
36:10
Regulating agencies - the importance of the code of ethics and its relation between agencies and client relationships
41:53
Should agency kickbacks from Microsoft, meta and Google be allowed?
42:58
How to talk to Google reps & tips to get more out of them
44:14
Google reaching its tipping point as the US Department of Justice lawsuit
Fixing the Game Podcast by Luke
#10 Getting the Most Out of Google Ads and How to Play the Game with Google Premier Partner Amy Hebdon
Jul 03, 2024
Luke Szkudlarek
In this episode I'm talking to a Google Premier Partner in the US Amy Hebdon in an attempt to better understand her approach to get the most of Google Ads. She has a unique and pragmatic approach to making Google Ads work and we cover a lot from growth strategies to how to talk to the account managers at Google.
In this episode I'm talking to a Google Premier Partner in the US Amy Hebdon in an attempt to better understand her approach to get the most of Google Ads. She has a unique and pragmatic approach to making Google Ads work and we cover a lot from growth strategies to how to talk to the account managers at Google.