‹ All episodes

Fixing the Game Podcast by Luke

#9 Tips to Work with Agencies for Business Owners and Combating Advertising Monopolies with Valerio Stallone, PhD @ Zurich University of Applied Sciences (ZHAW)

July 04, 2024 Luke Szkudlarek

Chapters

About Valerio Stallone

Understanding Google's road to monopoly and today's impact on advertising

Maturing industry and taking care of the data privacy

Navigating the ruthless game against big tech

Transparency and client education

Making the agency work for you

Avoiding bad players

Old fashioned digital marketing agencies - why businesses stick to Google and meta Ads and could this change?

Alternative platforms for the future

Choosing the right agency and rewarding agencies

Budget reallocation and total reset

Debunking generational myths & labels such as "gen Z" etc.

Fixing the Game Podcast by Luke

#9 Tips to Work with Agencies for Business Owners and Combating Advertising Monopolies with Valerio Stallone, PhD @ Zurich University of Applied Sciences (ZHAW)

Jul 04, 2024

Luke Szkudlarek

It was a pleasure to reconnect with Dr. Valerio Stallone to discuss the evolution and the role of agencies and their impact on performance.

We also discuss the monopolies such as Google, meta and other big tech companies. We brainstorm ideas to find alternative strategies for growth.

I particularly enjoyed this one as Valerio also asked me a lot of questions turning this episode into a true conversation between two passionate minds.

Listen on

Apple Podcasts Spotify Amazon Music Podcast Index Overcast Podcast Addict +

Share Episode

Share on Facebook Share on Twitter Share on LinkedIn

It was a pleasure to reconnect with Dr. Valerio Stallone to discuss the evolution and the role of agencies and their impact on performance.

We also discuss the monopolies such as Google, meta and other big tech companies. We brainstorm ideas to find alternative strategies for growth.

I particularly enjoyed this one as Valerio also asked me a lot of questions turning this episode into a true conversation between two passionate minds.