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Fixing the Game Podcast by Luke

#12 LinkedIn Secrets for Personal Brand Building and Impactful Content Creation with Sara Lattanzio

July 14, 2024 Luke Szkudlarek
#12 LinkedIn Secrets for Personal Brand Building and Impactful Content Creation with Sara Lattanzio
Fixing the Game Podcast by Luke
Chapters
2:37
Challenges and doubts when starting to build personal brand on LinkedIn
4:05
Deciding to do it on LinkedIn and alternatives
5:22
Prerequisites and how much knowledge do you need to post?
6:50
Personal branding as growth strategy for business - how to transfer the learnings to business environment
10:34
Do these B2B principles apply to B2C brand building
11:45
Shortcuts to getting to know the audience
13:15
How to decide what to post
17:43
Does content quality matters
20:57
B2B branding and focusing on building corporate vs. personal brand
23:24
Measuring the impact of personal branding
26:18
How to get 2nd level connections
27:02
How to get a stronger organic reach
29:24
Posting too personal stuff & setting boundaries on what to post
32:16
Limitations of personal branding for corporate brand building
34:49
Learning by doing or is there another method?
35:16
Outlook - is LinkedIn becoming too saturated with people building personal brands - how to combat this?
37:16
Finding LinkedIn alternatives
38:40
Budget and resource allocation to personal branding
40:20
Is there bad impression? Click baiting
41:42
Value of offline communities and impact on LinkedIn
More Info
Fixing the Game Podcast by Luke
#12 LinkedIn Secrets for Personal Brand Building and Impactful Content Creation with Sara Lattanzio
Jul 14, 2024
Luke Szkudlarek

I've known Sara Lattanzio for a few years now, she's managed to build her personal LinkedIn account to more than 37'000 followers. She's recently joined Stryber as their head of marketing and we're talking about her lessons in personal branding, building B2B brands and content creation. There are some real nuggets in this conversation for everyone who wants to improve their corporate or personal brand awareness. Sara is a practitioner so this episode is filled with useful and applicable techniques and strategies.  

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Show Notes Chapter Markers

I've known Sara Lattanzio for a few years now, she's managed to build her personal LinkedIn account to more than 37'000 followers. She's recently joined Stryber as their head of marketing and we're talking about her lessons in personal branding, building B2B brands and content creation. There are some real nuggets in this conversation for everyone who wants to improve their corporate or personal brand awareness. Sara is a practitioner so this episode is filled with useful and applicable techniques and strategies.  

Challenges and doubts when starting to build personal brand on LinkedIn
Deciding to do it on LinkedIn and alternatives
Prerequisites and how much knowledge do you need to post?
Personal branding as growth strategy for business - how to transfer the learnings to business environment
Do these B2B principles apply to B2C brand building
Shortcuts to getting to know the audience
How to decide what to post
Does content quality matters
B2B branding and focusing on building corporate vs. personal brand
Measuring the impact of personal branding
How to get 2nd level connections
How to get a stronger organic reach
Posting too personal stuff & setting boundaries on what to post
Limitations of personal branding for corporate brand building
Learning by doing or is there another method?
Outlook - is LinkedIn becoming too saturated with people building personal brands - how to combat this?
Finding LinkedIn alternatives
Budget and resource allocation to personal branding
Is there bad impression? Click baiting
Value of offline communities and impact on LinkedIn