Fixing the Game Podcast by Luke

#15 Mastering Organic and Original Content Marketing with Andy Crestodina: SEO, AI, and Content Strategies

August 05, 2024 Luke Szkudlarek Episode 15
#15 Mastering Organic and Original Content Marketing with Andy Crestodina: SEO, AI, and Content Strategies
Fixing the Game Podcast by Luke
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Fixing the Game Podcast by Luke
#15 Mastering Organic and Original Content Marketing with Andy Crestodina: SEO, AI, and Content Strategies
Aug 05, 2024 Episode 15
Luke Szkudlarek

Andy Crestodina, a renowned expert in SEO and content marketing, shares his wealth of knowledge and experience in this insightful episode. Andy has been at the forefront of digital marketing for years, and his systematic approach to SEO and content creation is nothing short of impressive.

We delve into the evolving role of marketing agencies and the impact of AI on SEO. Learn his detailed collaborative workflow for creating original content that lives forever and how small businesses can leverage AI to boost their enquiries. 

Connect with Andy here:  https://www.linkedin.com/in/andycrestodina/

Show Notes Chapter Markers

Andy Crestodina, a renowned expert in SEO and content marketing, shares his wealth of knowledge and experience in this insightful episode. Andy has been at the forefront of digital marketing for years, and his systematic approach to SEO and content creation is nothing short of impressive.

We delve into the evolving role of marketing agencies and the impact of AI on SEO. Learn his detailed collaborative workflow for creating original content that lives forever and how small businesses can leverage AI to boost their enquiries. 

Connect with Andy here:  https://www.linkedin.com/in/andycrestodina/

Introduction and Guest Background
Evolution of an Agency Founder
Trends and Tools in Marketing
AI in Content Creation
Content Quality and Differentiation
Impact of Content on Business
AI's Role in SEO and Future Predictions
Navigating Marketing Anxiety
Challenges in Measuring Performance
The Future of Data and Analytics
Client Education and Misconceptions
Action-Oriented Data Analysis
Exploring GA4 and Other Tools
Balancing Work and Personal Life