Fixing the Game Podcast by Luke

#17 Boost Your Shopify Game: Paid Media Secrets and Data-Driven Advertising with Noah King

August 16, 2024 Luke Szkudlarek Episode 17
#17 Boost Your Shopify Game: Paid Media Secrets and Data-Driven Advertising with Noah King
Fixing the Game Podcast by Luke
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Fixing the Game Podcast by Luke
#17 Boost Your Shopify Game: Paid Media Secrets and Data-Driven Advertising with Noah King
Aug 16, 2024 Episode 17
Luke Szkudlarek

In this episode, I sit down with Noah King, a digital marketer and the mastermind behind Popsixle, to explore the secrets of paid media and data-driven advertising for Shopify stores. We dive into how Noah’s innovative approach to data collection and optimization is transforming smaller e-commerce campaigns, giving them the tools to compete with the big brands.

I was impressed with Noah's clarity and ability to obtain insights and apply them to build a better product.  

From revealing Meta's algorithm secrets to discussing the future of AI and automation in advertising, this conversation is packed with actionable insights. We also touch on Noah’s strategies for personal branding and content creation, offering valuable tips for anyone looking to stand out in the crowded digital landscape. Whether you're a seasoned marketer or just starting out, this episode is a treasure trove of advice to help you grow your e-commerce business.

Connect with Noah: https://www.linkedin.com/in/digitalnoah/

Show Notes Chapter Markers

In this episode, I sit down with Noah King, a digital marketer and the mastermind behind Popsixle, to explore the secrets of paid media and data-driven advertising for Shopify stores. We dive into how Noah’s innovative approach to data collection and optimization is transforming smaller e-commerce campaigns, giving them the tools to compete with the big brands.

I was impressed with Noah's clarity and ability to obtain insights and apply them to build a better product.  

From revealing Meta's algorithm secrets to discussing the future of AI and automation in advertising, this conversation is packed with actionable insights. We also touch on Noah’s strategies for personal branding and content creation, offering valuable tips for anyone looking to stand out in the crowded digital landscape. Whether you're a seasoned marketer or just starting out, this episode is a treasure trove of advice to help you grow your e-commerce business.

Connect with Noah: https://www.linkedin.com/in/digitalnoah/

Noah King's Journey in Digital Marketing
The Evolution of Paid Media Advertising
Popsixle: Data Processing for E-commerce
Challenges for SMEs in Digital Advertising
The Importance of Data in Ad Performance
Advanced Data Collections and Custom Logic
Meta vs. TikTok: Ad Performance Insights
Differences in Digital Advertising: US vs. Europe
Challenges in Small Markets and GDPR Impact
Monetizing Shopify Apps
Growth Channels for E-commerce Businesses
The Role of AI and Machine Learning in Marketing
The Power of Personal Branding
Balancing Work and Wellbeing as a Startup Founder