Fixing the Game Podcast by Luke

#19 Dominating Google Ads: Insider Strategies to Overcome Challenges and Boost Your Campaigns with Boris Beceric

August 30, 2024 Luke Szkudlarek Episode 19
#19 Dominating Google Ads: Insider Strategies to Overcome Challenges and Boost Your Campaigns with Boris Beceric
Fixing the Game Podcast by Luke
More Info
Fixing the Game Podcast by Luke
#19 Dominating Google Ads: Insider Strategies to Overcome Challenges and Boost Your Campaigns with Boris Beceric
Aug 30, 2024 Episode 19
Luke Szkudlarek

In this episode, I team up with Google Ads expert Boris Beceric to uncover the cheat codes that will help you take control of your campaigns, even in the face of increasing automation and shrinking control. We dive deep into the strategies that big brands use to dominate, and reveal how you can apply these tactics to your own business, regardless of size. From cracking the code on Performance Max campaigns to making the most out of limited data, this episode is all about empowering you to play by your own rules and beat the system at its own game. If you’re ready to break free from the constraints of big tech and take your Google Ads game to the next level, this episode is your playbook.

Connect with Boris: https://www.linkedin.com/in/borisbeceric/

Show Notes Chapter Markers

In this episode, I team up with Google Ads expert Boris Beceric to uncover the cheat codes that will help you take control of your campaigns, even in the face of increasing automation and shrinking control. We dive deep into the strategies that big brands use to dominate, and reveal how you can apply these tactics to your own business, regardless of size. From cracking the code on Performance Max campaigns to making the most out of limited data, this episode is all about empowering you to play by your own rules and beat the system at its own game. If you’re ready to break free from the constraints of big tech and take your Google Ads game to the next level, this episode is your playbook.

Connect with Boris: https://www.linkedin.com/in/borisbeceric/

Guest Introduction
Google's Monopoly and Advertiser Challenges
Recent Changes in Google Ads
Performance Max Campaigns: Insights and Issues
Optimizing Google Ads Campaigns
Profitability and Measuring Success
Evaluating Channel Spend and Revenue
Raising Awareness in the Industry
Practical Advice for Small Businesses
The Future of Search and AI Impact
Ethics and Challenges in Data Tracking
Balancing Automation and Manual Control