Fixing the Game Podcast by Luke
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
Fixing the Game Podcast by Luke
#34 Mastering Account-Based Marketing: How to Drive B2B Revenue with Vladimir Blagojević
Traditional B2B marketing often focuses on generating leads, but most of them never turn into revenue. So what’s the fix? In this episode, I sit down with Vladimir Blagojević, co-founder of FullFunnel.io, to uncover how Account-Based Marketing (ABM) helps companies cut through the noise and close high-value deals. We break down why most marketing leads fail, how ABM changes the game, and when it’s the most effective strategy.
Vladimir shares real-world case studies of ABM in action, the key steps to running a high-impact ABM campaign, and the biggest pitfalls companies face when implementing it. We also discuss how to align sales and marketing teams, build a highly targeted hit list, and measure the right KPIs to track success. If you’re looking to take a more strategic, results-driven approach to B2B growth, this episode is packed with insights you can apply immediately.
🔗 Connect with Vladimir: https://www.linkedin.com/in/vladimirblagojevic/