Carol's passion is enabling and empowering the dementia community to find freedom and joy to live their best lives. 
Carol’s first career was as a PhD scientist,  working in cardiovascular and respiratory diseases in the pharmaceutical industry in the USA and UK. This culminated in a scientific lead role for a novel drug, tested in clinical studies costing> $700 million.
When her Mum and Mother-in-law were diagnosed with dementia she founded a dementia holiday organisation, MindforYou. They proved anybody living at home with dementia can holiday, and presented robust evidence of the health and well-being benefits for both the person diagnosed and their family supporter.
In 2023 she founded Sargent Group Consulting to provide choice, identifying personalised solutions to overcome barriers preventing the dementia community from holidaying,  and supporting travel businesses to become dementia inclusive.

With over 30 years of experience as a General Practitioner and with Postgraduate Diplomas in Law, and Sport and Exercise Medicine, Dr Tom Adler is passionate about improving the health and well-being of our ageing population, and those living with long term conditions and disabilities. As the CEO and Co-Founder of Peak Medtek Ltd, he led a team in developing a bedside falls prevention device ‘Bide’ which aims to reduce the risk of nighttime falls in those most at risk by using voice and visual cues. Tom was also honoured to be selected as one of the five entrepreneurs on the 2019 RCGP Innovators Mentorship Programme.