IAB Europe: Programmatic Perspectives

How Can Curation Drive Efficiency for the Programmatic Value Chain? with OneTag

June 13, 2024 IAB Europe

Join IAB Europe’s Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Daniel Pirchio, Founder and CEO at OneTag, to explore Curation and how it drives efficiency for the programmatic value chain.  In this episode they delve into how AI is transforming programmatic advertising, audience identifiers and all things Curation. Tune in to find out more.