IAB Europe: Programmatic Perspectives
IAB Europe: Programmatic Perspectives
Episodes
8 episodes since 2024
Programmatic Perspectives S1. Ep.8 - H1 2024 Retrospective
In this episode, join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, as he sits down with Andrew Furst, Chief Commercial Officer of Digiseg, to dive deep into the key trends shaping the programmatic landscape in 2024. ...
September 11, 2024
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37:53
The Future of Supply-Side Curation
In this episode, Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, is joined by Gil Sommer, VP of Global Product at OpenX. Together, they delve into the latest trends and developments in the ad industry, discussing how it is p...
August 08, 2024
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25:38
AI, Marketing Science and the Future of Programmatic
Join the Chair of IAB Europe’s Programmatic Committee, Wayne Tassie and Sam Matharu EMEA Director of Analytics, Marketing Science at GroupM Nexus as they explore AI, Marketing Science and the Future of Programmatic.
July 29, 2024
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33:52
Strategic Innovations in Programmatic Advertising
Join the Chair of IAB Europe’s Programmatic Committee, Wayne Tassie and Jonathan Haines, Head of Enterprise Sales, Curation at Equativ as they dive deep into the cutting-edge advancements and strategic innovations in programmatic advertising, f...
June 27, 2024
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22:02
How Can Curation Drive Efficiency for the Programmatic Value Chain? with OneTag
Join IAB Europe’s Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Daniel Pirchio, Founder and CEO at OneTag, to explore Curation and how it drives efficiency for the programmatic value chain. In this episode ...
June 13, 2024
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25:37
What is the Programmatic Opportunity for Audio with Triton Digital
Join IAB Europe’s Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Ivonne Schramm, Marketplace Operations Manager at Triton Digital, to discuss all things Audio. In this episode they delve into Audio in ...
May 29, 2024
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18:46
Future Forward: The Agency Role in 2024
In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe's Programmatic Trading Committee is joined by Rob Georgeson, Head of Programmatic, Performics at ...
May 15, 2024
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Season 1
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Episode 1
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31:27
Navigating the Post-Third Party Cookie Era: Insights from Microsoft Ads
Join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, and Paul Farrow, Principal Product Manager, Privacy and Identity at Microsoft Ads, as they navigate the Post-Third Party Cookie landscape in this enlightening episode. Delving int...
May 14, 2024
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Season 1
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Episode 2
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27:55