Any Insights Yet? with Chris Kocek
Any Insights Yet? reveals the secrets, stories, and surprising discoveries that have led to fresh insights, resulting in the world’s most memorable campaigns and breakthrough business ideas.
Any Insights Yet? with Chris Kocek
Easy ways to Cut the Crap and Build Something Great With Alex M H Smith, Author of No Bullsh*t Strategy
There are a lot of strategy documents in the world. Briefs. Decks. White papers. Books. According to Alex M H Smith, most of them are full of shit. Impenetrable, calcified, piled-high bullsh*t.
That’s because, despite all their words and charts and graphs, these so-called strategies fail to inspire action.
And that’s what Alex wants to change in the world of strategy. With his book (No Bullsh*t Strategy) and his consultancy (BasicArts.org), Alex is on a mission to help brands differentiate themselves through bold, decisive action.
Some of my favorite aha moments talking with Alex include:
- The difference between a bullshit strategy and a no bullshit strategy
- How to redefine your competitive set to create a category of one
- The surprising lies that most marketers believe when it comes to targeting
- How to maintain differentiation when when copycats come in with commoditized claims
- How to reduce your strategy down to just one word
Show Notes:
Below are links to campaigns, books, and other inspiring ideas that came up during our conversation.
No Bullsh*t Strategy - Alex M H Smith
Alex’s favorite recent good book - The Matter with Things by Iain McGilchrist