Any Insights Yet? with Chris Kocek
Any Insights Yet? reveals the secrets, stories, and surprising discoveries that have led to fresh insights, resulting in the world’s most memorable campaigns and breakthrough business ideas.
Any Insights Yet? with Chris Kocek
Thinking Inside The Box More Creatively with Dan Cohen, Executive Creative Director at Saatchi New York
Dan Cohen loves a good challenge.
Tell him he can’t say something in a campaign headline and he’ll find a creative way around it, to the delight of clients and customers alike.
Over the past thirty years, Dan’s creative, collaborative approach has helped a wide variety of brands in commoditized categories, including Bounty (paper towels), Charmin (toilet paper), Pampers (diapers), Pepto-Bismol (digestion), and Puffs (facial tissue).
He’s also worked on the other side of the advertising spectrum, re-energizing luxury brands like Rolex, DeBeers, and Bentley.
No matter what he’s working on though, Dan always manages to find those aha moments hiding in plain sight - in data points, personal experiences, and in casual conversations with his creative teams.
Some of my favorite aha moments talking with Dan include:
- The data point that became a powerful springboard for Bounty’s latest campaign
- How to build awareness for brands in commoditized categories
- Charmin’s creative activations in unexpected places like Pottypalooza and Times Square
- How Gen-Z has upended the traditional approach to linear storytelling
- The summer job Dan had in college that taught him a valuable lesson
Show Notes:
Below are links to campaigns, books, and other inspiring ideas that came up during our conversation.
Wingmen Gronk & Julian Edelman Spill the Sauce on Their Patriot Days
Lions - Bounty Wingtracker Campaign | The Work
Charmin Restroom Activation in Times Square
Charmin Rollbot at the Consumer Electronics Show