The Açaí pioneer recently launched into franchising for the first time in 24 years. CEO and cofounder Ryan Black joins QSR editors Danny Klein and Ben Coley to discuss the brand’s journey—it owns 50 percent of the imported Açaí market and has more than 30,000 retail partners stocking the product—and how it’s going to translate that equity and experience into brick-and-mortar development that’s already fast underway.
The Açaí pioneer recently launched into franchising for the first time in 24 years. CEO and cofounder Ryan Black joins QSR editors Danny Klein and Ben Coley to discuss the brand’s journey—it owns 50 percent of the imported Açaí market and has more than 30,000 retail partners stocking the product—and how it’s going to translate that equity and experience into brick-and-mortar development that’s already fast underway.