How does a cult-favorite restaurant chain embrace the masses? It’s a multi-tiered strategy from store design to digital campaigns to rethinking every customer touchpoint along the way. Potbelly CMO David Daniels joins QSR Uncut this week to talk about the sandwich legend’s approach to guest engagement and what’s still to come.
How does a cult-favorite restaurant chain embrace the masses? It’s a multi-tiered strategy from store design to digital campaigns to rethinking every customer touchpoint along the way. Potbelly CMO David Daniels joins QSR Uncut this week to talk about the sandwich legend’s approach to guest engagement and what’s still to come.