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Marketing Musings
The space for musings on marketing that are too chaotic for a carousel, not strategic enough for an algorithm to deem them valuable, or polished enough for a post. Just honest reflections on the art and psychology of marketing, from someone who loves it, questions it, and lives it.
- By Emma Orlando
Episodes
31 episodes
S2 Ep16 Reconnecting To The Writer Within & How That Has Totally Transformed My Marketing
This episode was one I couldn’t not record.As I prepare to fly to Costa Rica for a writing retreat in the jungle, I found myself reflecting on what this trip has activated in me and how deeply it’s connected to creativity, ident...
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Season 2
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Episode 16
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20:36
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S2 Ep15 AI Can Write Effective Marketing, But It's Essential It Doesn't
In this episode, I share an unfiltered musing on AI, creativity, and what we risk losing when convenience replaces embodiment.Sparked by a quiet, introspective morning and a deeper reflection on my own nature as a truth-teller, I explore...
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Season 2
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Episode 15
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27:18
S2 Ep14 How To Create Space For Your Truest Marketing Yet
After returning home and feeling unexpectedly chaotic, uninspired and mentally flat, I’m taken into a physical clearing-out of my space that mirrors the shedding I’ve been moving through for years. From throwing away decade-old relics, to confr...
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Season 2
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Episode 14
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27:16
S2 Ep13 Why 2026 Is The Year For Visionaries
2025 asked me to shed. To pause. To question why things weren’t working the way I thought they would. And in this episode, I share the realisation that’s landed so clearly for me: it wasn’t meant to work yet.This is a conversation for th...
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Season 2
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Episode 12
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20:34
S2 Ep12 Marketing Isn't Selling, It's Serving
Most business owners see marketing as a job they need to get done, a set of tasks that generate sales. But what if your marketing wasn’t a mechanism… and was instead another expression of your service?What if your marketing wasn’t...
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22:48
S2 Ep11 Why Integrity Can Be Isolating
This episode meets the edges of discomfort for me because, well isolation is uncomfortable, isn't it? Especially when it feels like rejection. Especially when it questions the belonging that feels so integral to us as humans. And it was in that...
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Season 2
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Episode 11
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17:20
S2 Ep10 Why You Need to Consider Self-Development Exhaustion In Your Marketing
In this episode of Marketing Musings, I dive into a conversation that has been bubbling under the surface for so many conscious business owners: what happens when the healing journey becomes another cage? I share a beautifully...
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Season 2
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Episode 10
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17:59
S2 Ep9 The Messy Middle: When Sharing Your Truth Feels Terrifying
In this deeply honest episode, I invite you into the raw, unfiltered middle ground of conscious creation, the place where your truth feels alive… but also utterly exposing.After last week’s episode on the courage to create, I reflect on ...
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Season 2
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Episode 9
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17:52
S2 Ep8 How To Have The Courage To Create What You Really Want To
So many people tell me they love my honesty online, but what they don’t see is how much courage it’s taken to get here.In this episode, I’m exploring what it really means to have the courage to create. Not just to share the high...
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21:35
S2 Ep7 Why Translating The Power of What You Do In Marketing Feels So Hard
In this episode, I explore what it truly means to be a visionary in business, to imagine what doesn’t yet exist and bring it to life through your work. Inspired by Caroline Myss’ teachings on the visionary archetype, I unpack the challenges and...
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Season 2
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Episode 7
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20:34
S2 Ep6 Why The Art Of Nuance Needs To Be Prevalent In Marketing
In this episode, I explore what it really means to practise marketing with nuance in a world obsessed with extremes. From “hot takes” and controversy-driven content to shiny before-and-after transformations, online marketing has beco...
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Season 2
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Episode 6
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21:59
S3 Ep5 The Real Reason Behind Your Creative Block In Marketing
In this episode, I open up about the period when my own marketing wasn’t landing. When I was in the middle of a creative evolution, testing new ideas, finding my voice, and realising how much pressure we put on ourselves to look like w...
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Season 2
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Episode 5
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24:07
S2 Ep4 Why Your Marketing Needs To Be Messy
This episode is a little different because it’s messy.I sat down with no plan, just the pull to explore something I’ve been feeling deeply lately: the pressure to make our marketing clear.We’ve been told to make everything c...
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Season 2
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Episode 4
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20:51
S2 Ep3 The Problem With The "Sexy Sell"
In this week’s episode of The Mirror, I dive deep into a marketing pattern many of us have unknowingly fallen into: the sexy sell. You know, the polished promise that gets instant attention: “Book out your services,” “Hit 10k ...
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Season 2
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Episode 3
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22:02
S2 Ep1 Why Change Makers Need Change Making Marketing
Season 2 of The Marketing Mirror is here and it’s about to change the way you see marketing, for good.Because here’s the truth: the “sexy sell” has dominated the industry. Quick wins, shiny promises, surfac...
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Season 2
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Episode 1
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20:20
S2 Ep2 Why You Need To Be Misunderstood In Your Marketing
In last week's episode, I spoke about the power of creating change-making marketing, but there's a slip to that, which also needs the spotlight.Being misunderstood in your marketing. The truth is, when you go against the grai...
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Season 2
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Episode 2
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19:26
BONUS EP Why I'm Rebranding a Booked Out Business (With a Dose Of: Traveling to Bali, Kundalini Activations & Lonliness))
I'm in between seasons right now, but have been struggling to fully articulate what a wonderful whirlwind the past couple of months have been with the confines of social media. So join me for this episode where I delve into why I've...
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32:12
Ep14 The Squiggly Journey From Zero Bookings to Booked Out
I started the year with zero bookings... and I'm ending it booked out. It was by no means an overnight success story though. In this episode I dive into the squiggly journey to sold-out success and what I did to get there. If you want t...
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Season 1
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Episode 14
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27:11
Ep13 How to Boost Your Bookings With Aligned Clients By Creating Boundaries In Your Marketing
"Good" marketing doesn't just get new clients in. It boosts your bookings with clients that are a good match to your service. This means clients that know what to expect from you and what is expected from themselves. Know what your...
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19:51
Ep12 How To Sell When People Are Tired Of Being Sold To
Selling on social media has really upped its anty in the past couple of years, which means it's harder to be seen and sell amongst the noise. In this episode, I'm diving into what changes we have seen in selling and why you need to...
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Season 1
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Episode 12
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19:53
Ep11 How To Use Email Marketing To Discover, Nurture and Convert Clients With Strategic Marketer Bex
Email marketing is often overlooked. And yet, it's one of the most powerful forms of marketing that exists (and my favourite). If you want to have more passive marketing, create outside of the realms of a 6 second vide...
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41:08
Ep10 How To Remove Shame From Your Marketing And Empower Aligned Clients To Buy Instead
Shame marketing is rife... and it's not going anywhere. But if you are a conscious business owner my guess is you don't want to sell your service that way. You want to connect, empower and drive aligned action when it comes to s...
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Season 1
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Episode 10
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27:26
Ep9 How To MOT Your Marketing to Steer it to Sold-Out Success
Just like a garage would get to the bottom of those squealing brakes and fix it, that’s what the Marketing MOT does. It sees where there’s blocks in how good your service is and people’s ability to see that and want it for themselve...
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Season 1
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Episode 9
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22:51
Ep 8 Why Trying to Appeal to Everyone is Hurting Your Business... And What To Do Instead
Hi, I'm a recovering people pleaser (in both life and business). When I first started this company I said yes to everything and it didn't take long for me to be working with clients that exhausted me and made me doubt I wanted to do this work. ...
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Season 1
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Episode 8
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17:51
Ep7 What To Do When It Feels Like Your Marketing Isn't Working And You Want To Give Up
We all have moments, days, weeks and months where it feels like things aren't working. The bookings aren't coming in, content has low engagement and it doesn't feel like the needle is moving. The good news is that you don't need to burn...
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Season 1
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Episode 7
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20:47