In this episode I tackle one of the most crucial, yet often nerve-wracking, aspects of running a business—actually asking for the sale. It’s something that many entrepreneurs shy away from, but it’s absolutely essential if you want to see your ...

I dive into one of the most overlooked yet crucial aspects of crafting effective sales copy: understanding and communicating the benefits behind the benefits. As entrepreneurs, it’s easy to get caught up in the fine details of our products or s...

In this episode, I’m breaking down why having a clear USP is absolutely crucial for your business success. We all know how competitive the marketplace can be, but what sets you apart? That’s where your USP comes in!Think of iconic brands...

In today's episode of Stop Waffling & Start Selling, I had the pleasure of sitting down with Bob Brochie, a former paramedic and counsellor with a deep passion for helping adults navigate the lingering effects of their childhood ex...

In my latest episode, "Why a Sales Page Template Won't Sell Your Product," I dive deep into why those cookie-cutter sales page templates simply aren’t enough if you want to really connect with your audience and make sales.I get ...