The 0 to $30 Million Blueprint
Founder and CEO Steli Efti shares the lessons, strategies, and hard-earned wisdom that helped scale his B2B SaaS company, Close, from 0 to $30 million with fewer than 100 employees.
The 0 to $30 Million Blueprint
Latest Episodes
What Startups Get Wrong About Product-Market Fit
It’s easy to tell when you don’t have product-market fit: No one’s buying what you’re selling. What’s trickier is when founders “hallucinate” product-market fit—mistaking early sales growth for true PMF. Getting customers is crucial, but there ...
Why You Need Core Values Before You Scale
In your startup’s early days, you’re a small team of like-minded people operating on instincts and vibes. But that can’t last forever. How will your business run when you’re not in the room? If your values aren’t clear, your team will fill in t...
Founder-Led Content: A Secret Weapon for Startup Growth
Steli was one of the first SaaS founders to use founder-led content marketing to build an online audience that translated directly into revenue. Hear how he turned his subject matter expertise into a content engine that's been fueling Close's g...
How to Scale from 0 to 1,000 Customers (Without Breaking Everything)
The most valuable thing your first customers have to offer you is NOT revenue, but insights. (No, seriously.) But too many founders are in such a hurry to scale that they miss important insights that could grow a more durable business. In this ...
How to Know When It’s Time to Pivot Your Startup
YOUR STARTUP IS NOT YOUR BABY. It’s a lesson most founders need to learn at some point. Don’t get too attached to an idea that isn’t working—because no idea survives first contact with reality. When you’re working endlessly and making no real p...