Subversive
Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
Podcasting since 2025 • 6 episodes
Subversive
Latest Episodes
How Grammarly’s Evolution from B2C to B2B Propelled It to a $13B Valuation
Yuriy Timen is a seasoned growth and marketing advisor with 15+ years of experience scaling technology companies. Yuriy joined Grammarly as the company’s first marketing hire in 2012 when it had just 10 employees and left in 2020 as Glob...
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52:11
How Notion’s Community Helped it Win in AI
Rachel Hepworth is the former CMO at Notion, where she helped the company expand internationally, move upmarket, and grow by 10x. Prior to Notion, she was part of the marketing leadership team at Slack, founding the Growth Marketing func...
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Episode 5
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53:45
How International Expansion and Canva for Teams Propelled Canva’s Growth
Zain Abiddin is a global product builder and leader with 15+ years of experience. He joined Canva in 2020 as the company’s first subscriptions PM and spent four years helping to scale Canva to billions of dollars in ARR, including the la...
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Episode 4
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42:47
How Ladder Nailed Product/Channel Fit on TikTok and Meta to Grow 2,000%
Greg Stewart is the CEO of Ladder, an innovative strength training app that has grown subscribers by 2,000% over the last two years. He has a mix of startup leadership, company-building, and corporate finance experience. Prior to Ladder,...
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Episode 3
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55:37
How AllTrails Crossed the Chasm to 1M+ Subscribers
Ron Schneidermann is an entrepreneur who is passionate about building great companies that help people have healthy, authentic, real-world experiences. He is the former CEO of AllTrails, the world's largest and most trusted outdoo...
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Episode 2
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49:24