The B2B Content Show
The B2B Content Show is a weekly show from EventShark where Jake Clare and Ding Zheng sit down with marketers, founders, and business leaders to talk content strategy, LinkedIn, video production, and event marketing.
New episodes every week 🎧
The B2B Content Show
Latest Episodes
The last channel left in 2026...?
How did Morgan J Ingram book 90 meetings at a single event? What's the most underrated sales channel nobody is talking about… and what does pickleball have to do with it?Morgan (and ourselves) think events are the last channel left. Emai...
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She Has 342K Followers, But Her Company Doesn't Make Her Post
How should a B2B company hire a creator or influencer?Alexis Bertholf has 342K followers across LinkedIn, TikTok and Instagram. She came up as a Cisco solutions engineer supporting 50 to 60 customers, and she's now the first-ever Global...
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Demand Gen in 2026: What's Working & What Isn't
Demand gen didn't stop working. It got optimized until there was nothing left to optimize.Paid ads keep getting more expensive, AI search is absorbing the clicks that used to land on your site, and a decade of everyone optimizing the sa...
The State of LinkedIn Ads in 2026/2027
LinkedIn and Meta take very different approaches to B2B advertising. Your company is looking to up their ad spend in 2026, and become more omni-channel. So, which one is worth your money?We sit down with Moby Hayat, founder of FireShow ...
He Built 55K+ Followers on LinkedIn by Ignoring Every “Best Practice”
Everyone tells you to post consistently, stay in your niche, and use AI to scale. Every “best practice” is really about optimizing. JC optimized one thing instead; Meaning it. In this episode, Jake and Ding sit down with JC Pollard,...