Legal Currents
Legal Currents is a modern legal podcast designed for younger and forward-thinking attorneys who want to build smarter, leaner, and more tech-savvy firms. Hosted by Will McCreight, this series explores how emerging law practices can use technology, software, and efficient systems to maximize their time and scale with purpose. Each episode features insights from innovative vendors and attorneys who’ve successfully grown their firms by embracing change and thinking differently. Whether you're launching your practice or looking to modernize your approach, Legal Currents delivers the tools and stories to help you stay ahead of the curve.
Legal Currents
Latest Episodes
Measuring True Multi-Channel Marketing ROI
Radio expert Gary Sarner joins Legal Currents to unpack how offline channels drive online conversions, lower intake drop-off rates, and compound long-term law firm brand equity. He breaks down common attribution traps, revealing why modern lega...
Turning Referrals Into Law Firm Growth
Will McCreight sits down with Chris Rose, founder of LegalFlare, to discuss referral opportunities, law firm growth, intake strategy, branding, and the lessons he learned from poker, sales, and entrepreneurship. Chris shares why firms often ove...
Building a Firm That Thrives Without the Owner
Will McCreight welcomes back David Vicknair, founding partner of Scott Vicknair Injury Lawyers, to discuss the emotional and strategic journey of scaling a modern law firm. David reveals the "bitter pill" he had to swallow: realizing that 95% o...
Building Scalable Law Firm Marketing Systems
In this episode of Legal Currents, host Will McCreight sits down with Tifiny Swedensky, Founder and CEO of Sharp Cookie, fractional CMO for law firms, podcast host, and legal marketing strategist.Tifiny shares her unconventional...
Governance, Risk, and the Law Firm Life Cycle
In this episode of Legal Currents, host William McCreight welcomes Jonathan Hawkins, founder of Law Firm GC and host of the Founding Partner Podcast. Jonathan shares insights from years of advising law firms on governance, partnership agreement...
