How I Financed It
How I Financed It brings you the real, in-depth, and vulnerable stories of founders who’ve built — and financed — their businesses. From the spark of an idea to the financing that fueled their journey, each episode reveals the strategies, successes, setbacks, and mindset shifts that drove their growth.
Hosted by Keith Kohler, your financing and mindset strategist, this show explores what it takes — and how it feels — to secure the right financing at the right time.
How I Financed It
Latest Episodes
How Burlap And Barrel Built Growth Without VC Money
Your spice cabinet is probably lying to you and your financing offers might be too. Keith Kohler sits down with Ori Zohar, co-founder and co-CEO of Burlap and Barrel, to trace a 10-year path from packing spices in a Queens living room to buildi...
Defi-ning a New Type of Chocolate
Buckwheat in chocolate sounds like a weird idea until you hear the story behind it. I’m joined by Tatyana Jones, founder of Defy Snacks, who explains how she turned a “misfit” ingredient into a better-for-you snacking brand and a real early-sta...
The Future of Private Markets: Accredited Investors, Blockchain, and Tokenized Assets
Billions were raised “overnight” during the ICO era and it exposed a hard truth: when technology moves faster than securities law, founders and investors both get burned. That collision is where Herwig “Happy” Koenigs built his edge, first by l...
How Matt McLean Financed Uncle Matt’s Through Growth, Crisis, PE, and a Buyback
Taking “Florida” off a Florida citrus label sounds like a branding tweak until you live it. Matt McLean, founder of Uncle Matt’s Organics and a fourth-generation citrus grower, walks us through the real cost of building an organic orange juice ...
OMG!: Rebuilding After Their Co-Packer Went Sideways
A snack brand can do everything “right” and still get rocked by one thing going wrong at the wrong time. We sit down with Stephanie from OMG Pretzels to unpack how a family garlic pretzel recipe grew from two pans in her mom’s kitchen into a pr...
