Media Monitor
Media Monitor is a data-led podcast unpacking what’s really happening across advertising, media, and consumer behavior—and what it means next.
Hosted by Sean Wright and Kelly Sweeney from Guideline.ai, the show breaks down the signals behind the headlines: ad spend shifts, market trends, economic pressure points, and emerging opportunities shaping the media ecosystem.
Each episode translates complex data into clear insight, helping brands, agencies, and decision-makers cut through noise, reduce uncertainty, and make smarter strategic calls.
If media is changing faster than ever, Media Monitor helps you understand why, how, and what to watch next.
Media Monitor
Latest Episodes
Media Monitor: Conversations in Cannes | 3 Common Threads That Kept Coming Up
Welcome to the first episode of Media Monitor: Conversations in Cannes — a special mini-series featuring industry leaders sharing their predictions for the future of media, advertising, AI, data, and marketing.Recorded during Ca...
Why Brands Pay Millions for World Cup Sponsorships | The Hidden Value of Sports MarketingWhy Brands Pay Millions for World Cup Sponsorships | The Hidden Value of Sports Marketing
Why are brands willing to spend millions sponsoring global sporting events?In this episode of Media Monitor, Kelly Sweeney and Sean Wright examine the economics behind sports sponsorships during the FIFA Club World Cup and explain...
Why Meta Wants Prediction Markets | The $50M Advertising Opportunity Nobody Saw Coming
Prediction markets are rapidly moving from niche platforms into the mainstream—and advertisers are following.In this episode of Media Monitor, Kelly Sweeney and Sean Wright examine why companies like Meta are investing in prediction ...
NBA Finals, Fox + Roku & World Cup Ads: The Biggest Media Stories This Week
Sports, streaming, and advertising continue to reshape the media landscape—and this week delivered plenty to discuss.In this episode of Media Monitor, Kelly and Sean introduce a new weekly headlines segment before diving into Guideli...
How The New York Times Is Winning in Advertising (While Everyone Else Struggles)
Most media companies are fighting declining advertising revenue.The New York Times is moving in the opposite direction.In this episode of Media Monitor, Kelly and Sean launch a new deep-dive series by examining on...