Media Monitor
Media Monitor is a data-led podcast unpacking what’s really happening across advertising, media, and consumer behavior—and what it means next.
Hosted by Sean Wright and Kelly Sweeney from Guideline.ai, the show breaks down the signals behind the headlines: ad spend shifts, market trends, economic pressure points, and emerging opportunities shaping the media ecosystem.
Each episode translates complex data into clear insight, helping brands, agencies, and decision-makers cut through noise, reduce uncertainty, and make smarter strategic calls.
If media is changing faster than ever, Media Monitor helps you understand why, how, and what to watch next.
Media Monitor
Latest Episodes
Is Social Media Becoming Social Again? |E43
Social media was originally supposed to connect people.Then came feeds, algorithms, creators, advertising, endless scrolling and platforms designed to keep us consuming.Could the next era of social media move back toward where it ...
AI, Ad Spend & the Amazon–OpenAI Deal: What Advertisers Should Watch| E42
AI is moving faster. Advertising tools are getting smarter. Brands can do more themselves than ever before.So why aren't agencies disappearing?Kelly Sweeney and Sean Wright are back with a Media Monitor Grab Bag, breaking d...
Can the Right Sports Moment Make an Ad Twice as Memorable? | Gina Waldhorn| E36
A touchdown with four minutes left in a close game isn't worth the same thing as a touchdown during a blowout.So why should advertisers buy those moments the same way?In this episode of Media Monitor, Kelly Sweeney and Sean Wri...
Why More Streaming Inventory Is Pushing Ad Prices Down|E35
Media Monitor spends plenty of time talking about how much advertisers spend.This week, Kelly Sweeney and Sean Wright flip to the other side of the equation: what are advertisers actually paying?Using Guideline’s Q2 digital...
How the World Cup Became a $2B Advertising Event|E34
The World Cup has become a much bigger advertising business in the U.S.In this episode of Media Monitor, Kelly Sweeney and Sean Wright break down Guideline’s first-ever game-by-game World Cup advertising analysis and look at how the 2026...