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In Good Space
In Good Space explores the business behind home staging and interior design.
Hosted by Alisa Sparks, founder of Linden Creek, the show breaks down what it takes to build a profitable, scalable creative company in the home industry.
Episodes cover staging strategy, real estate marketing, pricing, systems, team growth, and franchising, grounded in real-world experience.
Homeowners, real estate agents, builders, staging professionals, and entrepreneurs exploring franchise opportunities will gain a clearer understanding of how successful staging and design companies are built.
In Good Space
Latest Episodes
How To Survive Peak Season In A Home Staging Business
We break down why a seasonal home staging business needs peak-season planning, not average-week planning, and what happens when you ignore that reality. We share the two areas that crack first under pressure, plus the practical habits that prot...
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When A Staged Home Does Not Sell
We talk through what it means when a staged home sits on the market and the client wants to destage to cut monthly costs. We share practical language for educating sellers on ROI plus the business moves stagers need so one slow listing does not...
How to Make Smarter Inventory Investments in Your Home Staging Business
We break down the inventory lessons we learned the hard way, from trend traps to “statement pieces” that barely get used. We share simple tests to protect cash flow, increase ROI, and keep staging furniture working instead of collecting dust in...
How To Price A Job You Have Never Done
We share a simple way to price a job you have never done before, starting with a real story of staging a $5 million estate that forced us to rethink scale, inventory, and risk. We talk through building a pricing model you can repeat, plus the c...
How To Spot A Viable Home Staging Market
We share our behind-the-scenes method for deciding whether a city is truly viable for home staging. We walk through the data we trust, the questions we ask on the ground, and how we look for a niche that makes us stand out. • Buildi...