MAD Conversations
MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership.
We are building an archive of marketing excellence in Ghana and across Africa.
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MAD Conversations
Latest Episodes
The Making - Episode 3
The data said the campaign succeeded. The behaviour says otherwise. So what was the campaign actually testing?In Episode 3 of The Making, Abeiku takes on Part Four of Rules for the Marketing Communication Executive by Prof. Robe...
The Making - Episode 2
The consumer in your brief is not a real person. They are a clean funnel on a slide. Awareness, consideration, preference, purchase. But that is not how anyone in Accra actually buys anything.In Episode 2 of The Making, Abeiku takes on ...
The Making - Episode 1
How do you make work that doesn't just sell, but stays?That was the question. This is where we start finding the answer.In this episode, I sat with a book written by two people who have spent decades inside the African marketing industr...
How A Few Seconds of Sound Became Decades of Memory | The Closing Argument
How did a few seconds of sound become decades of memory?That was the question. This is the answer.In eleven episodes, I sat across producers, artists, marketers, regulators, and consumers each one holding a different piece o...
The Competitive Weapon: How Ghana's Biggest Brands Use Music to Win Market Share
Evans Kwofie has built brands inside some of the most competitive marketing environments in Ghana. From Diageo Ghana where he worked on Star Beer and Guinness, to Kasapreko where he ran marketing for Alomo Bitters, to Unilever, and now as Head ...
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