Search as a Channel
Explores how discoverability powers modern marketing from SEO and paid media to social discovery and product growth.
Search as a Channel
Latest Episodes
Why Topic Ownership Wins AI Search
If your search strategy still revolves around winning one keyword at a time, you may be optimizing for a market that no longer exists. The brands winning now are the ones automated answers treat as the default across an entire category.T...
Optimizing for the Agentic Web
What happens when the most valuable visitor to your website is no longer a person? Artificial intelligence is moving from reading the web to acting on it, and sites built only for humans risk becoming invisible.This episode explores how ...
The Only Moat Left in Search
Most content in your category says the same thing, and Google is learning to keep only one version. This episode breaks down the information gain patent and what it takes to be the page that survives.