Search Influence Weekly SEO/GEO/Online Ads Industry Update
Weekly intelligence on AI search, GEO, and paid media — what's changing, what it means, and what to do about it. Built for digital marketing teams navigating the shift to AI-driven visibility. From Search Influence.
Search Influence Weekly SEO/GEO/Online Ads Industry Update
Latest Episodes
Weekly Briefing - October 6, 2026: Review the Defaults
This week, Google expanded its human-review guidance for AI content, Shopify's AI shopping controls put more eligible stores into new channels by default, and ad platforms added more automated ways to publish offers, capture demand, and extend ...
Weekly Briefing - September 29, 2026: More Data, Better Questions
This week, Google added a global spam update and multimodal Search Console reporting, while ad platforms expanded matching inputs, reporting controls, market reach, and enterprise plans. The practical response is to document reporting breaks, r...
Weekly Briefing - September 22, 2026: Verify the Signal Before You Act
This week, Google and OpenAI added new reporting, profile, benchmark, and conversational-ad features. The practical response is verification: compare AI-search rankings with traffic, peer spending with profit, and sponsored-agent answers with a...
Weekly Briefing - September 15, 2026: Verify the Data Before You Act
Platforms added more ways to inspect data, automate measurement, and create ads this week. Before acting, review what Google collected about a business, separate recovered conversions from new sales, and preserve disclosure and provenance for A...
Weekly Briefing - September 8, 2026: Citation Checks, Local Edits, and Better Ad Measurement
This week's Search Influence briefing covers Google's repaired Gemini citation bug, Tell Maps, ChatGPT Ads measurement, Waze inventory, cross-channel demand testing, and the Google ad-tech remedy. The Expert Panel Review...