The FittDesign Podcast
Concise and comprehensive snippets of the FittDesign, fashion design, product sourcing and e-commerce growth content that you love.
Episodes
289 episodes
FittBite Episode 281: Creating a Unique Sports Brand in 2024 – Watch Me Do It Live!
In today’s FittBite, I’ll share insights on how to find your target audience, develop your product line, and build a strong brand identity that resonates with your customers. I’ll also walk you through key marketing strategies that will set you...
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Season 4
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Episode 135
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11:35
FittBite Episode 280: How Sports Brands Get You to Spend MORE – 10 Insane Tactics!
In today’s FittBite, we’re exploring how sports brands use smart tactics to encourage you to spend more. It’s all about strategies like upselling, bundling, and scarcity.I’ll explain how limited-time promotions, free shipping thresholds,...
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Season 4
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Episode 134
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7:15
FittBite Episode 279: 10 Simple Rules Every Sportswear Brand Follows for Success
In today’s FittBite, I share the 10 key rules that top brands like ASRV, Alphalete, and Gymshark use to stay ahead. These brands focus on creating functional products with moisture-wicking fabrics and prioritize comfort through seam...
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Season 4
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Episode 133
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8:21
FittBite Episode 278: The 3 Phases Every Sportswear Brand Must Survive to Succeed!
In today's FittBite, I’ll walk you through the three critical phases of building a successful fashion brand: Beginner, Growth, and Maturity, sharing lessons from brands like Alphalete and Gymshark to help you manage your brand through each stag...
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Season 4
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Episode 132
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10:36
FittBite Episode 277: The #1 Way to Know If You Should Follow or Ignore a Trend as a Sportswear Brand
In today’s FittBite, discover when it’s wise to follow a trend and when it’s best to stay true to your brand’s identity as we provide key insights from examples like Nike’s Flyknit and Reebok’s ZigTech, illustrating the impact of these choices ...
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Season 4
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Episode 131
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10:36
FittBite Episode 276: I Tried Virgil Abloh’s Free Game Guide to Build a Brand (Here’s What Happened)
In today's FittBite, we break down Virgil Abloh's 'Free Game' guide, covering key steps like naming your brand, securing a trademark, and designing a website. Curious about how to build a fashion brand? Tune in now to discover actio...
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Season 4
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Episode 130
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11:58
FittBite Episode 275: How We Turned Strangers into Loyal Customers in 24 Hours! (Customer Avatar Full Tutorial)
In today's FittBite, we guide you through the process of building a customer avatar, covering everything from demographics to fashion attitudes. By mastering this tool, you’ll create products that truly resonate and convert first-time buyers in...
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Season 4
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Episode 129
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5:41
FittBite Episode 274: Why These Huge Sports Brands Failed (And What You Can Learn From Their Mistakes)
In today’s FittBite, we analyze why big sports brands fail. We'll explore the key reasons behind their decline, from management errors and lack of innovation to failure in adapting to digital trends. Tune in to gain valuable insight...
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Season 4
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Episode 128
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9:25
FittBite Episode 273: Building a Luxury Sportswear Brand... Can It Really Be Done?
In today's FittBite, we explore the rise of luxury sportswear, also known as sports luxe or athleisure, and what it takes to succeed in this industry. Learn about the importance of quality, innovation, and exclusive collaborations i...
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Season 4
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Episode 127
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7:14
FittBite Episode 272: Gymshark's Step-by-Step Merchandising Guide (Sportswear Ecommerce)
In today’s FittBite, we unlock the secrets behind Gymshark’s merchandising success, breaking down their effective strategies from product selection to perfecting visual displays. Tune in to gain valuable insights and enhance your e...
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Season 4
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Episode 126
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6:12
FittBite Episode 271: I Designed The Perfect Running Shorts for 10 Brands to Prove It's Not Luck!
In this FittBite, we break down the process of designing the perfect running shorts. From selecting the best materials to incorporating practical features like secure pockets and reflective details, every choice impacts the final p...
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Season 4
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Episode 125
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9:52
FittBite Episode 270: I Tried EVERY Fullfilment Option for Clothing Startups - The Best One Will Shock You
In today's FittBite, learn about the different fulfillment options for your startup sports brand. From self-fulfillment and third-party logistics to dropshipping and Fulfillment by Amazon, discover the benefits and challenges of each. ...
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Season 4
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Episode 124
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8:07
FittBite Episode 269: No More Camel Toe! Heres How I Fixed the Biggest Problem with Leggings
In today's FittBite, we tackle the issue of camel toe in leggings and share the secrets to designing leggings that eliminate it completely by providing practical tips on selecting the right fabrics, incorporating gussets, and ensuring a proper ...
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Season 4
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Episode 123
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5:29
FittBite Episode 268: How to Build a Sportswear Brand Everyone Wants to Wear
In today’s episode, we cover essential strategies for brand development, market research, design innovation, and effective marketing techniques. Tune in to discover the secrets to creating a successful sportswear brand.
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Season 4
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Episode 122
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8:09
FittBite Episode 268: Don't Bother Pitching Your Fashion Brand To Investors Without These Metrics
In today's FittBite, we'll break down the key financial metrics you need to know before pitching your fashion brand to investors. We'll cover everything from gross margins to customer acquisition costs, and why these numbers are cr...
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Season 4
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Episode 121
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7:23
FittBite Episode 267: I Contacted 500 Apparel Manufacturers – Here's What I Learned!
In today's FittBite, we share crucial insights and lessons from reaching out to 500 apparel manufacturers. Find out what works and what doesn't in supplier communication and management. Tune in to improve your manufact...
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Season 4
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Episode 120
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6:05
FittBite Episode 266: How To Stop Overthinking and Start Your Fashion Brand NOW!
In today’s episode, we break down how to overcome analysis paralysis and take decisive steps towards launching your brand.We also offer practical tips and real-world examples to help you get started now. Tune in to kickstart...
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Season 4
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Episode 119
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4:21
FittBite Episode 265: Five Product Types That Drives Sportswear Brands Success
In today's FittBite, we break down the five product types crucial for driving success in sports brands. Find out how each product can impact your brand's growth and profitability. Tune in for practical advice and actio...
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Season 4
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Episode 118
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5:54
FittBite Episode 264: Is Starting a Sporstwear Brand Actually Profitable (Here's the Truth)
In today's FittBitte, we address the question: Is starting a sportswear brand profitable? The answer is yes, with a strategic approach. We cover key topics like defining Unique Selling Propositions (USPs), calculating costs, settin...
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Season 4
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Episode 117
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17:38
FittBite Episode 263: Understanding Minimum Order Quantities For Fashion Brand
In today's episode, we explore the concept of zero minimum order quantity and its implications for fashion brands. Learn about the benefits and limitations of working with white label suppliers, and get practical advice on how to s...
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Season 4
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Episode 116
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6:55
Fittbite Episode 262: Top 10 Mistakes Startup Sportswear Brands Always Make
In today's FittBite, we uncover the top 10 mistakes startups make. Learn why brand identity and customer feedback are crucial, and how to leverage technology for growth.This episode covers essential topics like MVP creation, financial pl...
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Season 4
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Episode 115
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18:16
FittBite Episode 261: How To Start A Sportswear Brand At 5 Price Points
In today’s FittBite, we guide you through five strategies, including print on demand and full custom production, with tips on design and product selection.Tune in to discover how to start a sportswear brand at five different price points...
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Season 4
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Episode 114
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10:35
FittBite Episode 260: Mastering Your Niche The Key to Sportswear Brand Success
In today’s FittBite, we’ll explain why competing on price isn’t sustainable and how niching down can help you charge premium prices and scale your business.We’ll also guide you through selecting, researching, and validating a niche, and ...
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Season 4
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Episode 113
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10:09
FittBite Episode 259: How to Create a Capsule Collection: Tips and Tricks for Sportswear Brands
In today's FittBite, learn how to create a successful capsule collection with our expert tips and tricks tailored for sportswear brands. We offer valuable insights and practical advice to elevate your brand and make your collection...
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Season 4
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Episode 112
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8:07
FittBite Episode 258: Organic Vs Paid Marketing
In today's FittBite episode, we discuss the critical choice for startups in the activewear and sportswear sectors: deciding between paid advertising and organic marketing in 2024. This discussion outlines the core benefits and stra...
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Season 4
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Episode 111
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4:26