CU 2.0 Podcast Episode 211 Chris Doner CEO Access Softek on Why You Need a Robo-Advisor

 A machine just maybe can pick stocks better than a human - and just maybe credit unions can augment their investment services by offering a new robo-advisor service from longtime fintech Access Softek, a 36 year-old Berkeley CA based fintech that offers online and mobile banking and more to hundreds of FIs.

Now Access Softek founder and CEO Chris Doner wants to put a robo-advisor service as well as self-directed brokerage tools in the credit union investment toolkit.

The timing couldn't be better. With inflation galloping, cash in a savings account increasingly looks like a money losing proposition and, for sure, some members will be investigating shifting money out of savings accounts and into stocks - which often means shifting that cash out of the credit union and into another kind of institution.

That gets more perilous because many of those institutions already offer things that look like checking accounts.

Not only might member wallet share be lost it might come close to vanishing.

Sure, right now just a handful of credit unions offer robo-advisor services - but it's a trend that is catching on elsewhere.

Plus, many credit unions are scrambling to find new sources of fee income and robo-advisory tools plus tools for self-direct brokerage accounts may be just the ticket.

Even better, Doner's investment tools are based upon fees paid by the members who use them and those monies are split with the credit union.  The pricing is very favorable to the institutions that climb aboard.

In this podcast Doner tells about his investment tools for credit unions and he also disclosed why he has never sold his company.

Listen up.

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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto